Whether you're talking to media, customers, potential employees or industry analysts, it's crucial that you represent an ethical, socially responsible company. One where you can be proud of its innovation, its people, and its ability to make the world work better.
We are that company. Rockwell Automation combines a respected 117-year legacy with a reputation as a leader in industrial automation and digital transformation. We believe we have a powerful, evolving and exciting story to share.
As we transform ourselves and influence the industry, thought leaders, policy builders and decision makers look to us for what's next in automation and digital transformation innovations that change how we work, how we live, and how things get done. That's where you come in.
We are looking for an experienced External Communications Director who is passionate about storytelling and relationship building. Technology innovation, domain expertise, and integrity and corporate responsibility fuel our success and build our reputation.
The role is broad and deep: you will develop and implement our external communications strategy and serve as the principal contact for media.
As the Director of External Communications, you will drive:
Communication strategy and development
Define our corporate strategy and messaging, pitch and announcement strategies in-line with corporate messaging
Serve as executive editor for the development, production and publication of external communications
Contract and manage public relations agencies and consultants; hire and train PR assistants and account executives as required
Develop media delivery and packaging plans for industry messaging
Develop crisis communication plans and messaging
Partner with investor relations, internal communication, and marketing communication peers to align messaging and scopes of work across the teams
Create and vet media and event opportunities for our Chairman and CEO and senior leaders that support our industry, partner and enterprise priorities
Create/issue press releases, talking points and speeches for senior executives, including white papers and web content, that reflect our brand, voice and enterprise messaging
Vet Chairman and CEO and senior leader media opportunities for relevance to our overall strategy
Protect our company's reputation and maintain favorable public view - locally and globally
Develop/enhance meaningful relationships with targeted, high-level external audiences; identify and manage internal PR "Ambassadors" within our company
Create rich and creative content optimized for search engines
Secure executive appearances in media platforms that support our brand objectives
Here's what we need from you:
Proven strategic communication planning, media relations and issues/crisis management skills
Strong writing, editing, proofreading skills; previously published author highly desired.
Deep knowledge and understanding of trends in digital/social media
Unquestioned ethics, integrity and credibility
Ability to build strong relationships with internal and external stakeholders and influence at all levels
Financially literate and commercially aware. Ability to quickly distill and assimilate relevant information and tell the "story" behind it
Excellent under pressure and deadlines.
Understanding of and belief in our value proposition for customers, analysts and employees
Partner with business leaders across the business and geographic boundaries to support and manage change, while balancing local and global perspectives in reaching decisions.
Internal Number: 2685667
About Rockwell Automation
When you choose Rockwell Automation, you join countless talented employees who have helped us establish our leadership position in the automation industry over the past century.
You join a diverse, inclusive and global community with a passion for innovation. A place where you can partner with great minds and inspiring people. And a corporation backed by the financial strength that drives growth – and career opportunities.
As much as we focus on our customers, we know our employees are key to our success and future. Helping you develop a rewarding career is a top priority. Because when you succeed, we succeed.