The purpose of this position is to develop a social media presence by creating and continuously updating social media and website content for the College of Business Administration (CBA). Ensuring accurate, current, and attractive content to support student recruitment and retention, community engagement, alumni relationships, and philanthropy.
Essential Duties and Responsibilities:
(1) Website development and support • Design, create and manage content of CBA webpages to enhance visibility and impact. Work with the University’s Marketing & Communications Office to ensure that Detroit Mercy style and content requirements are met. • Photograph events and people related to the CBA and post to the CBA website. Maintain a photo archive. • Monitor web site error messages and resolve technical problems. • Attend periodic meetings with ITS, Marketing & Communications and other offices as appropriate. • Monitor Google Analytics for CBA pages; create reports as needed. • Ensure all webpage content supports search engine optimization, mobile application compatibility, and ADA compliance. • Review the College website regularly to ensure accuracy and implement updates as needed.
(2) Social Media • Create and maintain a social media presence for the CBA to recruit new students and raise the profile of the CBA within the region and nation. • Promote CBA events through social media. • Create and post content to CBA social media properties at regular intervals according to overall marketing, recruiting and communication strategy. • Monitor CBA social media sites; reply to posts. • Ensure that all social media posts are appropriate and consistent with overall CBA messaging as a Catholic business school operating in the Jesuit and Mercy traditions. All other duties as assigned.
A two-year college degree. Bachelor’s degree preferred.
One year to two years.
Knowledge, Skills and Abilities:
(1) Demonstrated proficiency in managing social media in a business setting. (2) Excellent written, verbal and interpersonal communication skills. (3) Strong attention to detail. (4) Ability to work independently. (5) Experience with content management software for websites. (6) Marketing and graphic design experience preferred. (7) Photography and videography skills preferred. (8) A willingness to actively support the faith-based mission and identity of a Catholic business school operating in the Mercy and Jesuit traditions.
Job may require lifting light weight objects (1 to 10 pounds) with no repetitive bending or stooping.
Occasionally lift average weight objects (1 to 10 pounds).
Regular exposure to favorable conditions such as those found in a normal office.
Open Date: 01/21/2020
Salary/Pay Information: Commensurate with experience
Anticipated Schedule: 20 hours per week
About University of Detroit Mercy
Michigan’s largest, most comprehensive private university, the University of Detroit Mercy is an independent Catholic institution of higher education sponsored by the Religious Sisters of Mercy and Society of Jesus. The university seeks qualified candidates who will contribute to the University's urban mission, commitment to diversity, and tradition of scholarly excellence. The University of Detroit Mercy is an Equal Opportunity Affirmative Action Employer with a diverse faculty and student body and welcomes persons of all backgrounds.
Internal Number: AL9911-PM001-0203-1203
About University of Detroit Mercy
The University of Detroit Mercy has one goal - to help our students realize their dreams and ambitions. We fulfill that goal by offering challenging academic programs taught by talented, committed professors and supplemented by hands-on research, co-op, and internship opportunities.