Serves as the College's chief communications, marketing and public information officer advising College leadership for communications and marketing strategies, plans and their implementation.
Manages college-wide marketing and communications, including media relations, issues and crisis management, college-level internal communications, digital communications and social media, brand stewardship, marketing, and graphic design services.
Serves as an integral partner of the Strategic Enrollment Management Committee to plan and manage integrated enrollment management marketing and communications programs for various strategic enrollment initiatives.
Appropriately uses data to create and implement broad-based marketing campaigns that impacts enrollment and retention goals of the College.
Develops and manages campaigns that drive digital engagement and conversion, as well as components conducive to the enrollment growth and retention goals of the College.
Sets communications policy/standards and a high-level messaging framework for campus and college communications teams to work within successfully.
Works with senior leaders, faculty, and staff to assess the College's communications and marketing needs and identify strong messages, compelling stories, and key audiences.
Develops and oversees a dynamic, interactive, and comprehensive website that meets the needs of multiple constituencies to include Web site redesign efforts.
Leads the strategic use of digital media and other current social media tools to disseminate brand messages, expand the supporter base, and to enhance relationships with students, prospective students, alumni, donors and other stakeholders.
Oversees the human and budgetary resources of the department, ensuring accountability and fostering best practices.
Media Relations/Crisis Communication
Evaluates the news worthiness of College events and activities and ensures effective promotion of same.
Serves as liaison and initial point of contact for public information requests and media inquiries.
Handles media spokesperson duties and conducts media interviews for the college when appropriate.
Coordinates media interest in the College and ensures regular contact with target media.
Serves on the College Emergency Response Team and provides leadership for public relations and emergency communications.
Develops, manages, and executes crisis communication plan in collaboration with the College's Emergency Response Plan.
Manages the Marketing and Communications Standing Committee.
Attends Board of Trustees meetings.
Supports and promotes the values of diversity and inclusiveness.
Ensures the confidentiality of personal and sensitive information, safeguarding the integrity of such information for the College.
Maintains relations with organizations and associations for professional growth and the benefit of the College.
Performs other duties as assigned.
Evening and weekend work required.
Supervisory Responsibilities: This position currently supervises one position and has two open positions which needs to be recruited.
Qualifications To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
Education Minimum: Bachelor's degree in Communications, Marketing or related field.
Education Preferred: Master's degree in Communications, Marketing, or related field.
Experience Minimum: At least 7 years of progressive leadership responsibilities and experience managing communications and/or marketing in a complex, dynamic environment.
Experience Preferred: Experience in a higher education setting.
Internal Number: 2719872
About Johnston Community College
Johnston Community College is committed to understanding the educational needs of the area's citizens, businesses, industries and service sectors. The college provides life-long educational opportunities consistent with our students' interests and abilities, prepares graduates capable of acquiring knowledge and succeeding in the regional and global community, and services as a positive, economic, social, and cultural catalyst in our diverse communities.