In partnership with the Director of Marketing Services and Brand Marketing Directors, the Social Media Manager is expected to play a critical role in achieving ambitious DCE-wide growth goals. A successful candidate will be a digital-savvy marketing professional, with a passion for creating engaging, measurable online marketing campaigns that align priorities across segments and products.
Create an engaging and measurable integrated social media strategy to support the Division's growth goals
Perform social listening on an ongoing basis, identifying opportunities for engagement and triaging posts or comments for colleagues as appropriate
Maintain a social media content calendar to ensure consistent and timely dissemination of content
Write social media posts that adhere to the Division's voice and tone guidelines
Produce multimedia assets for social media, including short videos, photos, and graphics
Liaise with colleagues across the Division to gather stories and content in support of social media strategy
Develop and nurture engaging social media communities to serve the organization's loyalty and advocacy goals
Train and support marketing strategy leads and other colleagues on social media best practices
Manage video content across YouTube accounts, ensuring content is adherence to accessibility guidelines. current/relevant (governance), and findable on the channel
Serve as a key contributor to the content planning process, participating in content strategy discussions and planning/production meetings
Collaborate with the Harvard PR team and the Alumni team to develop engagement campaigns and promote news, stories, or events
Stay current on developments in social media marketing to help position DCE as a leader among its peers
Provide social media coverage at select events that may occur outside of standard office hours
Generate reports and provide data-driven insights on the division's social media presence using tools such as Google Analytics, SproutSocial, Facebook Pixel, Twitter, LinkedIn, and Instagram analytics
The Division of Continuing Education (DCE) comprises several entities serving about 30,000 students annually. The Harvard Extension School, the Harvard Summer School, the Harvard Professional Development Programs and the Harvard Institute for Learning in Retirement allow Harvard to serve the learning needs of students across their life. For more than a century, Harvard Extension School has made Harvard faculty and teaching accessible to a diverse community of local, national, and international students. Harvard Extension School enrolls approximately 16,000 students per year in approximately 46 graduate and undergraduate liberal arts and professional fields. More than 1,500 open enrollment courses are offered year-round with over 600 available online are offered at affordable prices to our communities across the world. Harvard Summer School offers approximately 450 courses on the Harvard Campus to 10,000 secondary school, college and adult learners and more than 30 international study abroad programs for up to 600 students each summer. The Division also includes the Harvard Institute for Learning in Retirement with approximately 550 active members and Harvard Professional Development Programs offering 80 short noncredit courses to almost 4,000 learners annually.
All formal offers will be made by FAS Human Resources.
Harvard offers an outstanding benefits package including: Time Off: 3 - 4 weeks paid vacation, paid holiday break, 12 paid sick days, 11.5 paid holidays, and 3 paid personal days per year. Medical/Dental/Vision: We offer a variety of excellent medical plans, dental & vision plans, all coverage begins as of your start date. Retirement: University-funded retirement plan with full vesting after 3 years of service. Tuition Assistance Program: Competitive tuition assistance program, $40 per class at the Harvard Extension School and discounted options through participating Harvard grad schools. Transportation: Harvard offers a 50% discounted MBTA pass as well as additional options to assist employees in their daily commute. Wellness options: Harvard offers programs and classes at little or no cost, including stress management, massages, nutrition, meditation and complimentary health services. Harvard access to athletic facilities, libraries, campus events and many discounts throughout metro Boston.
Salary Grade: 057
Union: 00 - Non Union, Exempt or Temporary
BA/BS along with 5+ years of progressive experience in a marketing, communications, journalism, public relations, English or related fields
Experience in social media marketing, digital media, and analytics
Experience developing and implementing social marketing strategies
Progressive responsibility in marketing for a complex and fast-paced organization.
Ability to set priorities and manage competing demands.
Excellent editing skills, with a strong focus on written presentation and grammatical accuracy.
Experience using social media management platforms (Sprout Social, Hootsuite etc)
Experienced brand storyteller with a passion for developing innovative, compelling content across photography, copy, and video; able to adapt creatively per channel
Ability to think critically and write clear, concise, and compelling content to resonate with intended audiences; portfolio required.
Proficient in Adobe Creative Suite (After Effects, Premiere and/or Photoshop) and social video production tools preferred.
Multidisciplinary social media proficiency with strategy, analytics & listening, community management, and creative/content production.
Experience working in higher education or a strong interest in and knowledge of the education industry as it relates to nontraditional students and lifelong learners is preferred.
Excellent communication and interpersonal skills; ability to cooperate and collaborate with a variety of constituents with multiple interests and varying levels of authority and influence.
Strong organizational skills and attention to detail.
EQUAL OPPORTUNITY EMPLOYER: We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, or any other characteristic protected by law.
Internal Number: 51144BR
About Harvard University Division of Continuing Education
Harvard University is devoted to excellence in teaching, learning, and research, and to developing leaders in many disciplines who make a difference globally. The University, which is based in Cambridge and Boston, Massachusetts, has an enrollment of over 20,000 degree candidates, including undergraduate, graduate, and professional students. Harvard has more than 360,000 alumni around the world. The University has twelve degree-granting Schools in addition to the Radcliffe Institute for Advanced Study, offering a truly global education. Established in 1636, Harvard is the oldest institution of higher education in the United States.