USC Auxiliary Services, one of the largest divisions at The University of Southern California, is focused on making a difference for over 65,000 students, athletes, faculty, staff, and guests who visit our campuses each day. Through our innovative services, our six central business units (USC Bookstores, USC Hospitality, USC Housing, USC Transportation, the USC Hotel and the Los Angeles Memorial Coliseum) collectively create the best USC experience for future leaders, scientists, filmmakers, engineers, and doctors alike. Auxiliary Services works tirelessly to welcome all visitors into the Trojan family and we are driven to succeed by our commitment to USCâs core values.
We are seeking a Director of Marketing to join our rapidly growing team.
The Director of Marketing leads a team of writers, designers, strategists, creatives, public relations, and communications professionals, as well as oversees all branding for Auxiliary Services business units. You will work directly with business unit directors and senior-level management to maintain the Auxiliary and business unitsâ brand, including messaging, tone, design, and public relations. You will also be responsible for driving awareness, driving event attendees, and influencing public opinion through public relations. Â We will depend on you to help us exude Trojan spirit!
Oversee brand management, develop marketing and communications strategies and programs. Direct public relations, advertising, partnerships, creative, interactive marketing, and social media to create a cohesive and integrated platform to support Auxiliary Servicesâ revenue goals.
Develop and provide leadership and direction to the Marketing and Creative Teams. Manage campaigns, develop collateral, and deliver content ready information for a variety of channels.
Develop impactful opening strategies for new concepts and venues via a mix of traditional public relations, events, partnerships, and community integration to create an anticipated and widely covered opening.
Oversee integration of Public Relations, digital and social media strategies, and initiatives that drive brand visibility and loyalty.
Oversee digital marketing efforts and collaborate with the in-house creative team to ensure the development and execution of robust online marketing, inclusive of all relevant and emerging social media platforms, as well as Customer Relationship Management Campaigns (CRM), continuous updates to the Auxiliary Servicesâ websites, online advertising, paid searches, etc.
Serve as the primary liaison and oversee the deployment of digital tools as they relate to Auxiliary Services and ensure they align with the USC brand to support revenue goals (includes oversight of new promotions, packages, retention solutions to drive bookings (USC Hotel) and further develop the brandâs social media strategy, encompassing Twitter, Facebook, Pinterest, Instagram, YouTube, Google+, Tumblr and other emerging platforms.Â
Develop strategic local partnerships to enhance the customer experience and drive business and exposure across all business units.
Develop brand standards that align with Auxiliary Serviceâs and comply with USCâs overall brand standards and mission statements and ensure they are executed and adhered to properly. Make suggestions to evolve standards as needed.
Partner with the USC Director of Bookstores to ensure that development efforts meet the needs, and support the growth of the e-commerce site.
Liaise with food and beverage teams to support the messaging and positioning of restaurants.
Oversee creative team to develop visual language, advertisements (print and online), produce photo and video shoots, and design printed collateral to support sales efforts and guest needs.
Establish unique programming and offers that resonate with multiple demographics (students, staff, faculty, parents, alumni, and guests).
Review and share data that supports strategic business plans, monthly status reports, and development of annual goals; adhere to and manage the sales and marketing plan and operating budget.
Create and maintain a quarterly promotional strategy calendar, building off goals laid out in the annual business plan.
Create monthly/quarterly reports and presentations to report ROI for marketing initiatives to share with the Vice President of Auxiliary Services and stakeholders.
Attend stakeholder meetings and represent/speak to marketing and public relations initiatives.
Establish and maintain appropriate network of professional contacts. Maintain current with professional organizations and publications. Represent Auxiliary Services as needed, including within the University, in the community, industry organizations, and events.
Partner closely with the Universityâs Public Relations and Marketing Department and ensure that Auxiliary Servicesâ branding, external messaging, and creative are in the context of and aligned with the Universityâs overall strategies, messaging and positioning.
Education: Bachelorâs Degree with an emphasis in marketing, public relations, or related field.
Experience: 6 years.
Proven and visible marketing experience, including oversight of a team of creatives and/or public relations professionals.
Previous leadership experience and excellent communication skills.
Strong writer and content creator.
Demonstrate a highly analytical approach, used in a wide range of responsibilities, from customer development, to product adoption, to sales processes.
Ability to lead and communicate cross-functionally with operations and other departments.
Proven success in product life cycle, product marketing and product user interface, and the ability to educate in ways that our customers will understand.
Driven by creative intuition, and able to gut check and course-correct with data, as well as report results and optimize using data.
Excellent eye for design, and the ability to deliver constructive feedback on projects to the creative team.
What We Prefer:
10 years of marketing experience, public relations, or related field.
Experience with other creative disciplines is preferred (e.g. video, events, front-end, audio/visual, etc.).
Budget development and management experience.
Experience managing, training, coaching, counseling, and hiring employees.
The Trojan Family Rewards:
We pride ourselves in creating the BEST USC EXPERIENCE, and that begins with our employees! We offer a wide variety of benefits and programs that support our staff and their families including:
Benefits:Â dental and vision plans, tuition assistance for our employees and their families, paid time off, flexible spending accounts, 2:1 retirement plan contributions, child care centers and up to $50,000 housing subsidy. And because we are a qualifying public service organization, you may qualify for Public Service Loan Forgiveness (PSLF) for educational loans. Donât believe us? Visit benefits.usc.edu.
Perks: discounts toÂ USCÂ sporting events,Â USCÂ Bookstores, wireless plans, travel, accommodations, and local entertainment.Â
Career Growth: We are the largest private employer in Los Angeles offering tremendous development opportunities in multiple fields and industries. The Trojan Network connects current and previous members of the Trojan family to create an endless professional network.
This support advocates work-life balance and employee well-being. As members of the Trojan family, employees are connected by the traditions and history that make us proud to be Trojans!
As an equal opportunity employer, USC values and promotes diversity and inclusion in the workplace. The work culture thrives on mutual respect, trust, and synergy amongst all of its members.
USC has great minds that transform the world with their talents and research. Will you be one? Join us!
Minimum Education:Bachelor's degreeCombined experience/education as substitute for minimum educationMinimum Experience:5 yearsCombined education/experience as substitute for minimum experienceMinimum Field of Expertise:Management experience in marketing and public relations.
Internal Number: REQ20085304
USC’s Viterbi School of Engineering has been one of the economic engines in Southern California and a vital hub in the California economy. The technical innovations and ideas generated by the Viterbi faculty and research community have resulted in countless innovations, many becoming the foundations for new companies, products and services. The thousands of students graduating each year bring new ideas and vitality to companies in California and beyond. With an annual research budget exceeding $205M each year, more than 46 research centers and institutes, more than 180 faculty members, 7,800 students and over 60,000 impassioned alumni world-wide, the Viterbi School is addressing some of the world’s great challenges.