Senior Social Media Specialist 5078BR Marketing and Communications University Communications
Professional Area: Employment Category: Fulltime Staff Job Function:Wage Band:
Detailed Job Description Reporting to the Director of Social Media, the Social Media Manager will be an integral part of RIT's growing social media team. He/she will help to tell the story of RIT as we journey toward being one of the nation's preeminent universities. As a Top 100 research university, RIT has a social media audience that numbers in the hundreds of thousands, and we're looking to expand our worldwide awareness.
The Social Media Manager helps to develop RIT's social media strategy and contributes to the day-to-day activities on a variety of social media platforms. She/he will use management tools, content calendars, and analytics to help tell RIT's story on social media and coordinate with other social media presences across campus. An ideal candidate will be capable of uncovering new ways to make content work smarter and be more personally relatable for our key constituents, has a passion and facility for communicating online, and the ability to help to manage the university's flagship social media accounts. He/she must be creative, organized, detail oriented, level headed, calm demeanor, possess a customer service attitude, sound judgement, willingness to learn, and be able to work independently in a demanding, fast-paced office setting. Strong interpersonal and communications skills are a must, as this position will be working closely with staff, students, administrators, faculty, and more.
Major responsibilities include but are not limited to:
Help manage the university's social media channels.
Work with Director to manage social media channels
Work with marketing personnel to identify and post relevant content
Create new content
Monitor 3rd party sites for RIT-related mentions
Assist in crisis communications by disseminating accurate information and monitoring social media for rumors/misinformation
Coordinate social media customer service
Address inquiries made on the university's social media accounts, ensuring customers are satisfied with results
Assist with developing and maintaining a social media calendar to coordinate social messaging
Assist in promoting the adoption of new social media tools
Paid Social Media
Assist with the implementation of paid social media campaigns
Monitor performance and suggest campaign improvements
Research and Analytics
Report on performance of social media channels and paid social media campaigns
Candidates should have the following required specialized skills:
Strong writing and communication skills
In depth knowledge of social media platforms such as Facebook, Instagram, Twitter, YouTube, Snapchat, LinkedIn, and more
Experience with performance analytics
Experience with social media advertising
Knowledge of trends, best practices, and technology in social media, digital engagement, and content creation and marketing
Able to demonstrate a knowledge of social media customer service
A willingness to be learning everyday
Required Minimum Qualifications 3 to 5 years of experience managing social media accounts with thousands of followers
Preferred: Experience managing social media in higher education
Required Application Documents
How to Apply In order to be considered for this position, you must apply for it at: http://careers.rit.edu/staff. Click the link for search openings and in the keyword search field, enter the title of the position or the BR number.
Rochester Institute of Technology, the 10th largest private university in the U.S., is among the worlds leading technological universities. Its 18,000 undergraduate and graduate students from all 50 states and more than 100 countries are enrolled in over 200 academic programs, including 7 interdisciplinary Ph.D. programs. A pioneer in experiential education, RIT was the first to offer undergraduate degree programs in biotechnology, information technology, software engineering, and microelectronic engineering. As home to the National Technical Institute for the Deaf, the university offers unparalleled academic opportunities and services for the deaf and hard-of-hearing. Founded in 1829, RIT has 115,000 alumni throughout the United States and around the world. RIT has been named by the Chronicle of Higher Education as one of the Great Colleges to Work For. RIT is a National Science Foundation ADVANCE Institutional Transformation site, and is responsive to the needs of dual-career couples through the Upstate NY Higher Education Recruitment Consortium. For more information, visit www.rit.edu/overview/rankings-and-recognition and www.rit.edu.
As a member of the RIT community employees receive a well-balanced benefits package that offers a variety of choices and access to additional employment advantages. These benefits, combined with an employees pay, provide a total compensation package that can be tailored to meet your needs. More on RITs Benefits, Health & Wellness program can be found at: https://www.rit.edu/fa/humanresources/content/benefits-health-and-wellness
RIT does not discriminate. RIT is an equal opportunity employer that promotes and values diversity, pluralism, and inclusion. For more information or inquiries, please visit RIT/TitleIX or the U.S. Department of Education at ED.Gov
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Founded in 1829, Rochester Institute of Technology is a diverse and collaborative community of engaged, socially conscious, and intellectually curious minds. Through creativity and innovation, and an intentional blending of technology, the arts and design, we provide exceptional individuals with a wide range of academic opportunities, including a leading research program and an internationally recognized education for deaf and hard-of-hearing students. Beyond our main campus in Rochester, New York, RIT has international campuses in China, Croatia, Dubai, and Kosovo. And with more than 19,000 students and more than 125,000 graduates from all 50 states and over 100 nations, RIT is driving progress in industries and communities around the world. Find out more at www.rit.edu .