Reports To: Senior Director, Strategic Communications
Date: January 27, 2020
Who We Are:
The NAM communications and brand strategy team is a nationally recognized division that knows how to break through the noise and drive a message. Our team consists of savvy digital strategists, experienced spokespeople and creative storytellers who use different channels, tools and tactics to drive news in support of manufacturers’ agenda. Our innovative campaigns and top talent have been hailed by publications like PR Week, PR News and Bulldog Reporter as the gold standard in public relations, communications and advocacy.
We are seeking a Director of Strategic Communications to implement media relations and digital strategy on behalf of manufacturers’ agenda. The director is a motivated self-starter who writes persuasively, pitches effectively and brings strong relationships with top-tier reporters, columnists, producers, social media influencers, bloggers and bookers. The director will also have responsibility for driving numerous high-profile issue advocacy campaigns and help run our war room and rapid response operation.
This requires someone who can collaborate across the organization to marry the NAM’s goals and messaging with a dynamic media cycle using a digital-first strategy. The director will collaborate with the NAM’s digital team to develop and execute innovative strategies aimed at driving and responding to the news of the day. The candidate must have strong drive, good judgment, agility and discipline to juggle multiple internal and external clients, projects and deadlines.
Candidates with on-the-record experience, a successful track record of working with reporters and producers, as well as a background in digital strategy and emerging communications platforms will be given strong preference.
Develop and execute traditional media relations and digital strategies that will drive earned media opportunities for NAM executives and policy experts.
Build and manage relationships with members of the media and online influencers.
With skill and speed, write and edit press releases, social media and web copy, blogs, opinion editorials, letters to the editor and briefing memos.
Develop and execute a robust rapid response strategy using traditional earned media and digital/social media tools and tactics.
Demonstrate an ability to translate information about complex issues for broad audiences quickly and succinctly.
Serve as staff support to NAM president and CEO and other senior executives during press events, which may include travel.
Bachelor’s degree in journalism, political science, marketing, English or related discipline
4–6 years of communications experience, with preferred emphasis on media relations or digital strategy
Robust knowledge of the social media and digital landscape; experience applying this knowledge in the media relations profession
Experience and familiarity with both legislative and executive branches preferred, but not required
Collaborative style and demonstrated effective written and verbal communications skills essential
Experience interacting with and briefing high-ranking officials and executives
Ability to work as part of a team and handle pressure in a deadline-driven 24-hour news cycle
Ability to travel domestically supporting NAM executives
Washington, D.C., with occasional telework opportunities
About National Association of Manufacturers
The National Association of Manufacturers (NAM) is the largest manufacturing association in the United States and one of the nation’s most influential advocates for manufacturing. By joining the NAM, you become part of a spirited and dynamic team that is driven to succeed. We recognize and reward our staff with competitive pay and annual performance-based bonus programs. We offer an outstanding benefits package that includes health, dental, and vision insurance, life, short-term and long-term disability, flexible spending accounts, SmarTrip, and a 401(k) Salary Deferral plan with employer match and contributions, and ample vacation and sick leave. Become part of a fast-paced team passionate about keeping the United States the world leader in manufacturing.