ONS is a professional association of more than 35,000 members committed to promoting excellence in oncology nursing and the transformation of cancer care. Since 1975, ONS has provided a professional community for oncology nurses, developed evidence-based education programs and treatment information, and advocated for patient care, all in an effort to improve quality of life and outcomes for patients with cancer and their families. Learn more at https://www.ons.org/.
The Marketing Specialist is responsible for the marketing strategy, as well as the planning, coordination, development and implementation of tactics and promotional activities to support the desired outcome of a marketing program. Acts as IMC's key liaison to internal stakeholders and vendors. Areas of focus may include but not be limited to member acquisition, retention, business-to-business marketing, chapter relations, conferences, events and/or international awareness. Additional responsibilities also include tracking of marketing budgets, measuring, analyzing and reporting on key performance indicators.
Responsibilities and Duties
Owns the development and execution of marketing strategy and tactical marketing plans for ONS line of businesses which may include writing creative briefs, creating project plans, identifying and measuring KPI's, partnering with internal and external resources to create marketing materials, developing copy, project management, providing regular status updates and managing vendor relationships.
Work with cross-functional teams to understand business goals, ensure the strategic alignment between the organization's goals and the development of marketing campaigns to meet those objectives.
Partner with digital marketing coordinator to provide social media and eNewsletter content to drive member engagement and reinforce member value.
Use market research, available member and non-member data to understand the voice of the customer. Based on these insights, refine target audience segments, identify key drivers and trends to better deliver on communications and outcomes.
Track marketing expenses, develop purchase orders, and report progress against budget to management.
Bachelor's degree (B. A.) from four-year college or university in marketing, communications/writing, public relations or business administration and 3-5 years related experience.
Benefits and Perks
In exchange for your experience, ONS offers a competitive salary along with exceptional benefits, including medical/dental/vision coverage, paid life and disability insurance, generous PTO and paid holidays, and a 401(k) with an outstanding match. We also offer a continuing education benefit that is unmatched here in Pittsburgh along with a commitment to our staff's work-life balance!