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The Department of Mechanical Engineering (ME) has an outstanding opportunity for a Communications Manager. This position will develop and implement communications strategies that increase external awareness of ME and strengthen internal communications within the department. This position will develop and implement communications strategies that increase external awareness of the Department of Mechanical Engineering (ME) and strengthen internal communications within the department. As part of the College of Engineering’s marketing and communication team this position will also work to increase the visibility of ME within the college and university. The Communications Manager will develop communication strategies within the integrated brand and marketing plan for the university.
The Communications Manager will collaborate with the department faculty and staff, as well as professionals in the College to ensure consistent, coordinated communication of university, college & department messaging. The Communications Manager will have direct responsibility for hiring and managing vendors, freelance writers, and designers to support projects and communication objectives. The position will report to the associate director of content for the College of Engineering, while working closely with ME’s chair and administrator as well as other marketing professionals across campus.
General duties and responsibilities include the development and dissemination of strategic communications (vehicles include traditional and new media) to educate staff, faculty, current and prospective students, donors, volunteers, alumni, friends, industry, and the general public about ME.
This position will develop and implement communication strategies for ME and will adhere to the UW brand and message platform. With direction from the associate director of content, this position will effectively translate general concepts and messages into visually appealing and engaging content including text, images, and graphical representation of data. To be successful in this position, the communication manager must apply strong information management, communications, marketing, and project coordination skills in a fast-paced academic research program setting.
Duties and Responsibilities
Print and Digital Communications– 60%
Manage communications for the department, working directly with the department chair and leadership group to develop messaging and strategies for increasing enrollment, efficiencies, program promotion, and alumni/industry engagement.
Manage production of ME newsletters and other publications, including writing, editing and design. Assure accuracy and quality of content.
Hire and manage contract employees and vendors to assist with projects (web designers, graphic designers, freelance writers, photographers, videographers).
Collaborate with ME’s web specialist to create and showcase website content to ensure a dynamic, accurate, and timely site for ME.
In partnership with the web specialist develop annual plans for web communications that incorporate data-driven decision-making including social media and the web.
Serve as main liaison to ME web specialist.
Develop and manage digital communications through incorporation of digital marketing tools, evaluation of analytics and data, and social media strategy.
Develop, execute, and maintain social media marketing plans to drive traffic to the department’s website.
Manage annual digital marketing automation plan and platform (Marketo)
Support executive communication priorities of the chair
Collaborate with the advancement officers to develop collateral for fundraising mini-campaigns.
Event Marketing– 20%
Develop and create publicity materials (programs, invitations, flyers, email announcements, social media posts, calendar entries) for department events.
Oversee development, execution and maintenance of mail and email lists for the distribution of marketing materials.
Outreach and Recruitment– 10%
Develop and implement marketing and communications strategies and materials to support department recruitment and program promotions, including but not limited to flyers, one-sheets, emails, and web-based promotions.
Project Coordination– 10%
Manage the department’s digital assets.
Act as a liaison to the College of Engineering media relations officer to ensure timely coverage of newsworthy developments in the department.
Manage project budgets.
Manage internal and external vendors and contractors.
Seek ways to continuously improve ME’s marketing and communications program.
Represent ME at College of Engineering marketing meetings and UMAC roundtable meetings.
Other related work/projects as needed.
This position is a full time position. Supervision will be provided by the associate director of content for the College of Engineering. This position will work closely with the ME chair and administrator and will work with ME faculty and staff to discuss both tactical and strategic goals, objectives, and planning.
This position will be responsible for hiring temporary, contract employees to support activities and duties listed above. This position will be expected to delegate support activities to students and other employees.
Requirements: •Bachelor’s degree in marketing, communications, journalism or related degree and a minimum of three years of experience in marketing/communications or a related field. Equivalent education/experience may substitute for stated requirements. •Excellent written and verbal communication skills. Familiarity with AP Stylebook. •Must be flexible in a fast-paced setting, able to work under deadline pressure. Ability to communicate clearly, diplomatically and effectively. •Capacity to work professionally with many constituencies (e.g. staff, faculty, alumni, industry, vendors, media and volunteers.) •Strong computer skills and proficiency in Microsoft Word, Excel, PowerPoint, and Adobe Creative Suite (InDesign, Photoshop and Illustrator). •Demonstrated experience with current social media and digital marketing platforms and best practices. •Experience managing content on websites via CMS platforms such as Drupal or WordPress. •Skilled in analyzing and synthesizing large and complex amounts of technical information •Strong project management skills and tracking of success metrics. •Capacity to achieve superior results working independently and as a team member. •Customer service-minded, strong interpersonal skills, creativity, and organized with strict attention to detail. •Ability to develop, adhere to and successfully communicate branding and content guidelines
Equivalent education/experience will substitute for all minimum qualifications except where there are legal requirements such as license/certification/registration.
Desired •Experience in public relations, alumni communications and marketing. •Experience working in higher education, preferably familiarity with the University of Washington. •Experience in the application of writing skills to a fundraising program, and understanding of fundraising techniques and basic philosophy of fundraising in a higher education environment. •Experience taking and editing photos. •Experience with Marketo or similar digital marketing platform. •Experience with event marketing.
Application Process: The application process for UW positions may include completion of a variety of online assessments to obtain additional information that will be used in the evaluation process. These assessments may include Workforce Authorization, Cover Letter and/or others. Any assessments that you need to complete will appear on your screen as soon as you select “Apply to this position”. Once you begin an assessment, it must be completed at that time; if you do not complete the assessment you will be prompted to do so the next time you access your “My Jobs” page. If you select to take it later, it will appear on your "My Jobs" page to take when you are ready. Please note that your application will not be reviewed, and you will not be considered for this position until all required assessments have been completed.
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