Towson University is accepting applications for an Outreach and Recruitment Coordinator in the College of Health Professions (CHP) to coordinate and implement comprehensive communications and outreach initiatives to include alumni relations, participation and support; prospective and new student recruitment and orientation; and connections with external stakeholders and community groups. Assume primary responsibility for college-wide orientation and recruitment activities for the CHP. Participate in marketing, communication efforts and special events that support college outreach and development. Serve as TU brand expert in the College.
Plan, manage, and implement overall alumni development strategies, priorities, and goals that include alumni leadership, student involvement, programs, services, meetings, and communications. Manage and coordinate activities of CHP alumni outreach including board meetings, recruitment of new members, and alumni events. Assume responsibility for the development of alumni relations materials including brochures, letters, etc. Coordinate CHP alumni efforts with TU Alumni Association. Attend events regularly and be a visible part of the program. Travel to meet with alumni and other constituencies. Serve on committees and team projects as assigned. Manage stewardship program for the College, to include correspondence, recognition and event coordination. Facilitate and coordinate general College recruitment activities. Assume primary responsibility for organizing College representation at major recruitment events such as TU Open House and TU4U. Conduct information sessions as needed. Represent College at local, state, and regional recruitment events at area institutions and organizations as appropriate. Coordinate College recruitment responsibilities with University Admissions and Marketing departments. Establish master events calendar for College, to include pre-event planning, executing high level, detailed events for alumni, CHP board, special events, including high end community, lobbying, and other outreach events. Manage recruitment budget, including planning for and selection of giveaways and event budgeting.
Contribute to college publications, announcements and outreach efforts with alumni updates and news items. Provide appropriate resources and information to publicize assigned departmental and college programs. Compile statistics for newsletter and other outlets, including applicant numbers, enrollment data, numbers and types of fieldwork placements and locations, awards, etc. to be used for marketing and outreach. Develop announcements of events, awards, accomplishments, etc. to highlight college and departmental activities as assigned. Recommend, write and revise CHP promotional materials and maintain inventory of these items. Provide resource assistance to departments and programs in development of discipline-specific promotional and informational materials. Coordinate promotional materials across departments for consistency with college materials and marketing guidelines.
Meet and communicate with students seeking general information about all CHP undergraduate majors. Respond to requests for information about CHP programs and direct to appropriate resources, including college advisor. Attend assigned departmental informational meetings for coordination of communications. Assist with CHP representation at university advising and admissions planning meetings. Create, write and edit all communications materials for CHP marketing needs, to include but not limited to CHP webpages, newsletter, brochures, flyers, etc. Serve as liaison to TU Marketing Division. Recommend and manage social media strategy for CHP. Manage and implement TU brand strategy across College. Serve as TU brand expert for CHP. Perform other duties as assigned.
Bachelor's degree and three years of experience in alumni relations and/or marketing. General knowledge of higher education or health professions. Ability to communicate effectively with multiple internal and external constituencies. Experience in organizing, coordinating, and promoting events and activities. Willingness and ability to travel and work evenings and week-ends as needed. Ability to deliver presentations to large audiences. Knowledge of standard office equipment and proficiency in Microsoft Office, e.g., Outlook, Word, Excel, and Publisher. Experience with use of social media for effective communications. Ability to plan, organize, prioritize, and execute multiple and continuing assignments with general instructions. Ability to conduct projects with limited supervision, be responsible to a team environment, and supervise student help. Strong time management skills.
Preferred: Previous alumni relations experience, event planning experience and website editing. Previous admissions or recruitment experience.
A Criminal Background Investigation is required for the hired candidate and the results may impact employment.
Salary and Benefits Competitive salary and full University benefits that include 22 days of annual leave, up to 14 holidays, personal and sick days; excellent health, life, and retirement plans; and tuition remission. To learn more about our benefits, click here. This position will be open for a minimum of 14 days. Cover letter and resume are requested, but not required.
Internal Number: 20000001
About Towson University
The largest comprehensive university in the Baltimore area, Towson University is nationally recognized for its excellent programs in the arts and sciences, communications, business, health professions, education, fine arts and computer information systems. Located in suburban Towson, eight miles north of Baltimore, our beautifully landscaped, 328-acre setting offers a pleasant environment for study and a diverse campus life, as well as easy access to a wealth of university and community resources. Towson University's educational experience branches out to off-campus locations throughout Maryland, including a number of online options. Our many interdisciplinary partnerships with public and private organizations throughout Maryland provide opportunities for research, internships and jobs. Towson University is a founding member of the Coalition of Urban and Metropolitan Universities (CUMU).