Teachers College, Columbia University is the first and largest graduate school of education in the United States and is also perennially ranked among the nation’s best. The College is committed to a vision of education writ large, offering more than 80 programs in the areas of health, education, leadership, and psychology.
The overall focus of the Communications Specialist position is to create and disseminate strategic, high-quality communications throughout the admissions and enrollment process that successfully convert prospects to applicants to students. Reporting to the Director of Strategic Enrollment Communications and Research, the position will be the primary writer for the Enrollment Services division, responsible for executing strategic communications plans. The position will collaborate closely with the various offices within the Enrollment Services division—Admission, Financial Aid, Registrar, and Enrollment Marketing—as well as the Office of External Affairs and the TC Website team.
Produce original written content for communications materials such as Enrollment Services web pages, email marketing campaigns, newsletters, event materials, social media posts, and other promotional collateral
Create and manage email marketing campaigns across all segments of the enrollment funnel: inquiry, applicant, admits, deposits, and enrolled students
Upload and edit content on the Enrollment Services website and email marketing platform
Conduct research and interview faculty, alumni, administrators, students, and others as needed to inform content
Draft key messages, proof points, and positioning statements (guided by overall institutional documents) to support the College’s brand assets
Bachelor’s degree from an accredited educational institution; major in journalism, English, media, communications, or literature strongly preferred
Three to five years of experience in a college or university communications environment. Consideration will be given to communications professionals from other sectors
Excellent writing and editing skills
Must be proactive, detail-team oriented, organized, and a strong critical thinker and problem solver
Experience with email marketing software and CRM tools (Experience with Slate is a plus)
Experience with web content management systems
Ability to manage multiple projects and meet deadlines
Demonstrated interest in learning new processes, systems, and technologies
Ability to work both independently and collaboratively in team settings
Master’s degree in research and writing intensive program
Experience with HTML, basic CSS, and digital design
Up-to-date with the latest trends and best practices in content marketing and measurement
An understanding of the core principles of marketing, recruiting, admissions, and financial aid
Experience working in a large organization
Application Procedure: Please submit your application for employment, resume, cover letter, and two writing samples. Writing samples should not be academic (research paper or thesis) in nature. Applications without cover letter and writing samples will not be reviewed.
Internal Number: 505758
About Teachers College, Columbia University
Teachers College, Columbia University, is the oldest and largest graduate school of education in the United States, and also perennially ranked among the nation's best. Its name notwithstanding, the College is committed to a vision of education writ large, encompassing our four core areas of expertise: health, education, leadership and psychology.