Do you want to be part of a team that is cultivating new and innovative programs as part of a destination’s revitalization and renaissance? We are looking for a motivated colleague to coordinate the development and execution of Visit Elizabeth City’s overall marketing and communications efforts. Your opportunities to help us be successful include handling Visit Elizabeth City’s website, media relations activities, development of print and digital marketing materials, social media strategy and promotion of tourism related events and assets.
What you would do (most of the time):
• Come up with fun, creative promotional campaigns, advertising and other special projects designed to generate leisure travel and overnight stays in the area. • Ensure that all marketing communications are integrated and strategic, support Visit Elizabeth City’s marketing objectives and are smart, effective ways to leverage our resources. • Be our in-house designer for marketing materials, creating advertisements, posters, and more. • Own the development, continued innovation and content maintenance of the Visit Elizabeth City (and associated) websites. • Create and publish regular blog/website content • Oversee all social media content, influencer campaigns, and any partnership campaigns • Update and maintain the social media calendar • Monitor social media marketing efforts and consumer reaction • Write content for, design and build email campaigns, manage recipient lists and monitor results • Write and distribute public relations materials including news releases, media alerts, and monitor earned media coverage • Work with travel writers, influencers and other members of the media to gain coverage of tourism related events and attractions in Pasquotank County and Elizabeth City • Help us organize, maintain and grow the Visit Elizabeth City library of photos and videos • Continue to learn and grow as a marketing guru, especially by participating in professional societies and activities related to the destination marketing profession. • Measure and report performance of all marketing campaigns, and assess against goals (ROI and KPIs) • Work with Executive Director to create and manage annual marketing budget • Cultivate relationships with the VisitNC team and communicate regularly about Visit Elizabeth City • Attend partner events and special events to take photos/videos and build relationships with partners • Provide assistance during large tourism related events • Perform other related work as required to meet the evolving needs of the bureau and to assist the Executive Director to meet the mission of the organization.
Skills and Abilities:
• Ability to initiate projects, work independently and efficiently, and contribute to successful team environment • Attention to detail and organization, ability to prioritize tasks • Ability to learn quickly and think progressively • Proficient in creative writing, editing and proofreading skills. • Proficiency with Microsoft Office suite, Adobe Creative Suite (including InDesign, Illustrator and Photoshop), Facebook, YouTube, Instagram, Twitter, Pinterest and other social media platforms. • Exceptional communication skills. • Strong social media strategy and ad management skills • Knowledge of the latest social media trends and tools, backend website management, website development and Google analytics.
Experience and Qualifications:
• Bachelor’s degree in related field preferred or the equivalent combination of education, training, and experience which provides the requisite knowledge, skills and abilities for this job. • Knowledge of the tourism and hospitality industry preferred. • Minimum of two-three years’ experience working in a related capacity (can include internships). Background in public relations, media relations, marketing, social media and advertising preferred • Strong computer skills, including Microsoft Office, social media platforms, Adobe Creative Suite
Visit Elizabeth City is an equal opportunity employer that offers a competitive salary, healthcare benefits, vacation and North Carolina retirement to its full-time employees.
Full time, salaried position. Salary commensurate with experience, $33,000 to $40,000.
The Elizabeth City-Pasquotank County Tourism Development Authority, doing business as Visit Elizabeth City, is a North Carolina Public Authority.
For more information, call 252.335.5330 or visit our web site at www.VisitElizabethCity.com
Submit persuasive cover letter explaining your interest in the job along with your resume.
Visit Elizabeth City
Attn: Marketing Job
501South Water Street
Elizabeth City, NC 27909
About Visit Elizabeth City
We invite you to visit our little home perched on the shores of the picturesque Pasquotank River. If you are looking for a laid-back destination, we might be what you are looking for.What will you find when you visit? Cypress trees rising from our waterways, a pirate’s cannon in Museum of the Albemarle, four neighboring state parks, ghosts of the underground railroad, and a sailing breeze to boast about.Start your adventure here.