As a UW employee, you have a unique opportunity to change lives on our campuses, in our state and around the world. UW employees offer their boundless energy, creative problem solving skills and dedication to build stronger minds and a healthier world.
UW faculty and staff also enjoy outstanding benefits, professional growth opportunities and unique resources in an environment noted for diversity, intellectual excitement, artistic pursuits and natural beauty. All of which has allowed the UW to be nationally recognized as a “Great College to Work For” for four consecutive years.
The Department of Rehabilitation Medicine, ranked #3 in US News & World Report, is a complex academic and clinical department in the School of Medicine and Affiliated Hospitals, which include the UW Medical Center, Harborview Medical Center, VA Hospitals, and Children’s Hospital. The Department includes Physical Therapy, Occupational Therapy,Prosthetics & Orthotics, Neuropsychology, and Vocational Rehabilitation units, as well as four undergraduate and graduate degree programs. In addition the department hosts six federally funded Centers and attracts more than $13 million in grants from various funding sources.
The Department of Rehabilitation Medicine currently has an outstanding opportunity for a CONTENT WRITER AND EDITOR.
The Communications Manager serves a cross-functional role supporting and guiding overall Department of Rehabilitation Medicine communication efforts. Under the general direction of the Department of Rehabilitation Medicine Administrator, The Communications Manager is responsible for day-to-day management and production of the Department’s public and internal communications, including the internet and intranet sites and listservs, newsletters, social media, email marketing, informational programs, advancement and alumni vehicles, etc. This position also manages the flow of editorial content to various Department communication channels, and produces, writes, and edits stories that inform, engage, cultivate, and recognize Department audiences. We need someone who relishes creativity and artistic expression, carefully aligns Department branding with UW and UW Medicine branding, and is adept at translating and shaping technical and scientific content effectively for both technical and non-technical audiences.
Using impeccable editorial judgment and their professional expertise telling stories in a variety of editorial and visual mediums, the Communications Manager makes a variety of editorial decisions across Department communications channels and must have the ability to write well, collaborate effectively, think strategically, juggle multiple priorities, and make sound decisions.
Content Management and Creation: 75%
Creative writing, editing, scheduling, and day-to-day management of Department communications, news, and marketing content including website and intranet updates, social media posts, event materials, print pieces, patient stories, faculty/staff/student/donor profiles, and more.
Proof communications for accuracy and adherence to brand standards.
Manage the Department event calendar and work with divisions and programs to promote events.
Design materials for public dissemination using standard graphic design, video editing, and web development applications.
Create/design and edit collateral print materials such as brochures, programs, forms, charts, signs, posters, reports, and other items as needed.
Take photos and videos and edit in post-production.
Create visual content, which may include producing, shooting, and editing short, informal videos and/or illustrating concepts through graphic design and infographs, as well as designing web graphics and layout.
Develop and customize communications templates.
Provide regular update and access support for Department intranet.
Implement User Experience design best practices to provide support for web design and content.
Travel to events or destinations to capture content. Example: Attend Review Course or Lehmann Day event to capture stories or research of Department personnel or students.
Participate on Department, School- or UW-wide committees and other forums addressing the role of communications and marketing.
Advocate for best practices.
Advertising and Marketing: 10%
Manage email marketing campaigns for the Department and its units, ensuring that all messages meet marketing goals, brand requirements, and editorial standards.
Write and edit Department email marketing messages, including the Department newsletter, event invites, and other materials.
Assist with the development, implementation and analysis of marketing plans, including media buying and promotions, direct marketing, advertising and digital communications.
Create and monitor project schedules to ensure timely and coordinated execution.
Analyze and report on campaigns, evaluating response rates and KPIs; make recommendations for optimizing results.
Support recruitment-related ad buys.
Social Media 10%
Manage, monitor, and grow integrated communications across Department social media channels, especially Facebook, LinkedIn, Instagram and Twitter.
Manage the Department’s social media, including monitoring social media channels, writing and editing posts, and responding to members of the UW community and general public or triaging to subject matter experts, as appropriate.
Develop, write, and produce social media content that positively reflects on the Department brand. Example: Creating original posts that take advantage of trending content. Use image software to resize a photo so it is optimized for each channel.
Coordinate and implement social media campaigns, including defining social media KPIs. Example: Working with marketing stakeholder to develop hashtag campaigns and helping them define success.
Manage social media editorial calendar. Example: Communicating with Department administration as well as research or academic units to see what upcoming content needs they have and ensuring information is posted in a timely manner.
Ensure content is informative and appealing.
Stay current with the latest social media best practices and technologies. Example: Summarizing new research and sharing it with supervisor or suggesting a new tool that could be helpful.
Provide reporting and metrics. Example: Gathering metrics for a marketing dashboard.
Provide support for multimedia content on social media platforms, such as FB Live, Instagram Live, etc.
Serve as point person for crisis and after-hours response. Examples: Respond to negative Twitter comment that needs urgent attention because it could negatively reflect on the brand. Assist or advise administrative personnel and/or faculty with social media communications during a crisis.
Miscellaneous Coordination and Administration: 5%
Use strong project management skills to ensure timely delivery of simultaneous communications products by creating, tracking, monitoring, and maintaining accurate records of projects and project status.
Help coordinate events, including production of event materials and communications or other print collateral, tracking RSVPs, and staffing events.
Help with office duties, such as tracking print materials, credit card charges and equipment, etc.
Responds to requests for information and develops correspondence as needed.
Other duties as assigned
Bachelor’s Degree in English, communications, journalism, marketing, or a related field.
Three years’ experience in related field, including experience and/or training in written and visual communication, graphic design or illustration, video
Excellent storytelling and creative writing abilities and demonstrated expertise in the application of writing and editing styles, e.g. AP Style.
Familiarity with the fundamentals of digital design and experience performing graphic design work for web, email, and social media, including communicating technical information through charts and diagrams.
Able to interpret technical and scientific information for a non-technical audience.
Able to write in conversational voice while still maintaining brand integrity is essential.
Able to creatively problem solve and work with multiple stakeholders.
Excellent proofreading and editing abilities.
Demonstrated experience managing Twitter, Facebook, and Instagram in a professional environment.
Understanding of social media analytics, including experience in measuring, testing, learning, and iterating in order to optimize results.
Demonstrated experience managing email marketing campaigns, producing and writing messages, and managing audience lists.
Strong interpersonal and customer service skills; poised, professional manner with the ability to express oneself clearly and empathetically in interactions with others in all forms of communications.
Ability to communicate in a direct and professional manner that engages dialogue in a manner that resolves differences. Self-motivated, pro-active, adaptable, quick leaner with keen attention to detail; able to work at high standards in a high-energy environment.
Demonstrated ability to build and maintain positive relationships; actively contributes as a member of working teams.
Ability to work independently, problem solve, take initiative, set priorities and handle multiple projects efficiently and effectively.
Proactive and adaptable to changing environments.
Highly organized and results-driven.
Ability to meet deadlines while juggling competing priorities
Demonstrated creativity, organizational ability, and strong attention to detail.
Values the UW’s commitment to inclusiveness; demonstrates respect and commitment to diversity.
Proficient with Mac OS and Windows; demonstrated strong computer skills, including Microsoft Word and Excel, as well as experience working with websites and social media.
Proficient with Adobe Create Suite (InDesign, Illustrator, Photoshop, Dreamweaver, and Acrobat)
Proficient with Wordpress
Working knowledge of HTML and CSS
Interest in rehabilitation medicine science, education, and policy.
Ability to work outside of normal business hours on occasion.
Ability to communicate professionally, judge credibility of sources, and verify information accuracy.
Ability to travel to campus sites and off-site locations.
Equivalent education/experience will substitute for all minimum qualifications except where there are legal requirements such as license/certification/registration.
Experience with website accessibility and usability practices
Photography and video production experience
Experience working in a complex organization
Experience managing and creating content in SharePoint
Familiar with Associated Press Style
Experience creating and managing email campaigns in Marketo
Experience working in higher education
Familiarity with Advancement and fundraising
Experience maintaining and implementing an organization’s visual and text-based brands
Familiarity with copyright laws, including public domain and Creative Commons image licensing
Application Process: The application process for UW positions may include completion of a variety of online assessments to obtain additional information that will be used in the evaluation process. These assessments may include Work Authorization, Cover Letter and/or others. Any assessments that you need to complete will appear on your screen as soon as you select “Apply to this position”. Once you begin an assessment, it must be completed at that time; if you do not complete the assessment you will be prompted to do so the next time you access your “My Jobs” page. If you select to take it later, it will appear on your "My Jobs" page to take when you are ready. Please note that your application will not be reviewed, and you will not be considered for this position until all required assessments have been completed.
Founded in 1861, the University of Washington is one of the oldest public institutions in the west coast and one of the preeminent research universities in the world. The University of Washington is a multi-campus university comprised of three different campuses: Seattle, Tacoma, and Bothell. The Seattle campus is made up of sixteen schools and colleges that serve students ranging from an undergraduate level to a doctoral level. The university is home to world-class libraries, arts, music, drama, and sports, as well as the highest quality medical care in Washington State and a world-class academic medical center. The teaching and research of the University’s many professional schools provide undergraduate and graduate students the education necessary toward achieving an excellence that will serve the state, the region, and the nation. As part of a large and diverse community, the University of Washington serves more students than any other institution in the Northwest.