Reporting to the Vice President of Public Affairs, the Director of Internal Communications will plan and execute internal communications strategies to engage internal audiences and support a positive workplace culture. S/he will identify and deploy multiple platforms and channels to deliver compelling content and work with leadership in the Department of Public Affairs to direct message development with internal stakeholders.
The purpose of this new position within Public Affairs is to increase the efficiency and effectiveness of internal communications at CWU. Ideally, this individual will ensure consistency and synergy with other university public relations professionals and the CWU brand. The director will also build and maintain strong ties with the Department of Human Resources, which will be one of the major internal stakeholders for this position.
All employees are expected to support CWU’s commitment to diversity and to bring and support inclusion into the university environment.
B.A. in English, Journalism, Communications or related field required.
Minimum of 5-7 years of demonstrated success in developing and implementing organizations communications programs and strategies.
Strong working knowledge of communications best practices and ability to guide university messaging with diplomacy, tact, and sensitivity for all audiences.
Proficiency in using communications software/tools and deploying effective communications through web content management, blogs, intranets, social media, presentations and photo-editing.
Excellent storytelling abilities and the capacity to frame CWU’s current and evolving story in a clear and compelling way to faculty, staff and students.
Success developing and implementing effective communications plans demonstrated through:
Experience collaborating with digital and design teams on internal communication efforts.
Excellent verbal communication, writing, editing, and proofreading skills.
Excellent team and relationship-building skills.
Ability to work closely and effectively with a diverse group of individuals across the organization who have varying degrees of communications and technical skills and interest in order to support CWU’s communication goals.
Ability to translate complex ideas into language easily comprehensible to all audiences.
Capacity to manage multiple deadlines and projects effectively.
Demonstrated ability to maintain confidences and protect confidential information.
Demonstrated strong computer skills, including proficiency with Microsoft Word, Excel, and PowerPoint.
Demonstrated willingness and/or experience working with students and/or co-workers from a wide range of abilities, backgrounds and experiences.
OR applicable combination of education and/or experience which demonstrates the ability to perform the essential functions of the position
Previous experience higher education organization and operations, particularly in a liberal arts environment.
5-7 years' general journalistic or marketing experience.
5-7 years’ experience writing for a variety of different audiences.
Familiarity with using culturally sensitive and inclusive language and telling stories that accurately and equitably represent diverse populations.
Experience in developing marketing materials for online and print distribution.
Advanced understanding of audiences and the ability to apply public relations knowledge to communications strategy.
Prior management of complex projects and advising senior managers.
Demonstrated participation in programs designed to promote inclusion.
A record of promoting inclusivity in the work environment.
Ability to incorporate multicultural perspectives and issues into everyday conversations.
Life experiences that demonstrate an ability to contribute to CWU's commitment to inclusion and diversity.
Located in historic Ellensburg, Washington, Central Washington University is a public four-year university. Home to over 10,000 students, Central has a commitment to hands-on learning and discovery, which takes students beyond the limits of the classroom and books. Central prepares students to become well-educated citizens who are ready for high-demand careers in the workforce and offers over 150 undergraduate majors as well as graduate studies programs and research. To prepare and enable students to succeed in a global economy, Central partners with over 30 colleges and universities around the world.CWU is an Affirmative Action/Equal Opportunity Employer/Title IX/Veteran/Disability Employer.