University Support Services LLC (USS) is the North American correspondent for St. George's University (SGU), a leading center of international medical education, drawing students and faculty from 140 countries to the island of Grenada, in the West Indies. SGU has helped change lives through its more than 20,000 alumni, which include physicians, veterinarians, scientists, and public health and business professionals across the world.
The Analyst, Advanced Analytics works within the Marketing, Recruitment, Enrollment and Operations (MREO) Office and is responsible for actionable insights developed from the reporting and analysis of market performance, student acquisition, student lifecycle, and operational processes in support of evidence-based business decisions and strategic development. This position helps with database and system related projects within MREO and will work towards data-driven marketing insight and optimization across multiple channels. The Analyst will provide campaign performance analysis, online analytics, market/audience segmentation, trending market research, and competitor intelligence. The Analyst will partner in a close and collaborative way with the other analysts within MREO and the customer relationship management (CRM) team and will report into the Director, Performance Management.
Develops actionable insights based on evidence developed through advanced analytics activities.
Compiles data and identifies trends related to marketing efforts. Recommends marketing and student recruitment improvements based on findings.
Conduct market research, including competitive benchmarking, and analyze program, service and event effectiveness used to inform decisions regarding strategic marketing direction, product segmentation and customer targeting.
Compiles and assesses data on higher education and marketing trends to assist in elevating marketing, recruitment, enrollment and operations.
Tracks demographic characteristics of applicants, prospective students, accepted students and entering students.
Tracks and provides statistical information utilized in marketing campaigns and market research.
Leads statistical and modelling projects under the direction of the Director, Performance Management.
Analyzes and reports on various University initiatives across departments within MREO to make recommendations on optimizing efforts
Reports on the effectiveness and efficiency of admissions process such as interviews, callbacks, and student caller productivity.
Compile reports to support international and domestic recruitment efforts and initiatives.
Provide email, mail and phone lists for marketing and recruitment campaigns.
Work in partnership with the Information Technology group in automating and improving processes that manage data for analysis and reporting.
Assist with defining error correction processes.
Gather and analyze information about key milestones throughout student lifecycle – inquiry, recruit, application, accept, matriculation, graduate, and postgraduate information.
Provide market research in the US, Canada, and in target markets around the world to facilitate business decisions and strategic development.
Gather and present information used for various presentations, meetings and publications within MREO.
Manage processes to ensure database modules, such as recruitment, advisor tracking and postgraduate tracking, are updated and upgraded as necessary to incorporate enhancements and to facilitate accurate and timely analyses.
Research and develop new models to make efficient and value-added business decisions. Take existing lead scoring systems and appropriately adjust and enhance to identify which recruitment efforts and initiatives are most valuable to the enterprise.
Lead and manage partnerships with big data companies supporting in modeling predictive projects throughout the enterprise.
Manage the transition of ad hoc reporting into standard reports as appropriate.
Develop functional specifications, review business processes and lead validation testing related to database upgrades, conversions and ancillary system integrations within own functional area.
Generate information as needed to key members of the University for in-depth analysis of student and graduate performance.
Measure the effectiveness of marketing, advertising and communications programs and strategies.
Identify business opportunities to streamline processes with automated solutions, both internally and externally.
Generate weekly, monthly, and ad-hoc reports to identify trends and success markers.
Compile information for state, agency and federal reporting as needed.
Process routine reports by extracting data from operational database.
Continuously look for and identify new analysis and approaches to enhance business operations
Perform other duties and special projects as assigned.
Essential Knowledge, Skills & Abilities
Dynamic individual who on a daily basis demonstrates passion, heart, positivity, and teamwork.
Experience working with spreadsheets, data analysis tools, statistics, modeling, and working knowledge of SQL.
Able to effectively and proactively network with peers and all levels of University staff and administration.
Proven ability to communicate in a clear, concise and professional manner, both orally and in written communications.
Track record of thinking conceptually and mastering complex subject matter quickly.
Strong organizational and analytical skills with a demonstrated capacity to develop and implement practical strategies, plans, and solutions to identified issues and problems.
Superior critical thinking skills, including the capacity to identify and appropriately assess and order competing interests and priorities.
Ability to work independently.
Track record of taking initiative in managing competing organizational and departmental priorities and to work effectively under pressure when facing extremely short deadlines.
Ability to problem solve, prioritize, negotiate and prioritize changing deadlines.
Passion for translating data into actionable insight.
Ability to gather and maintain metrics and create concise reports.
5+ years of experience in business and marketing performance analysis.
Bachelor’s Degree in Business (Statistical degree or specialization is preferred).
Work Environment/Physical Demands
This job is performed in a positive, creative and collaborative environment.
Hours and Travel
A typical work week is 37.5 hours. Flexible hours required to implement initiatives and execute deliverables.
About University Support Services/St. George's University
About University Support Services: University Support Services LLC is a Delaware limited liability company located in New York providing services under contract to St. George’s University Limited, a Grenada corporation and the owner and operator of St. George’s University, which includes the St. George’s University School of Medicine and the St. George’s University School of Veterinary Medicine.
About St. George’s University: St. George’s University is a top center of international education, drawing students and faculty from 140 countries to the Caribbean island of Grenada, in the West Indies. With more than 17,000 graduates across the world, the University offers medical and veterinary medical degrees, as well as undergraduate and graduate degrees.