Rider University invites applications for a Creative Copywriter. Reporting to the Director of Creative Services, this individual will conceptualize, develop, and write original content as well as edit copy written by others that aligns with University brand messaging, voice and tone. This position is expected to produce marketing-related communications across multiple media channels that are written clearly, effectively, error-free, and in line with University brand standards. The Creative Copywriter will develop a wide variety of written communications for internal and external audiences that inform, persuade, and promote across multiple platforms. Audiences may include prospective students, parents, alumni, donors, current students, faculty and staff. The successful candidate will also gather information by interviewing subject matter experts as well as through secondary research, and write/edit communications while infusing college and university messaging and use marketing knowledge to position content to best tell the story, communicate information, and market the University, and its offerings.
The successful candidate must possess a Bachelor's degree in English, creative writing, advertising or related field along with at least 5 years of experience as a copywriter, in house or in a creative agency setting. Individual must possess: experience working on multimedia, multi-channeled campaigns for notable brands and organizations; a keen understanding of target audiences, including generational nuances and trends; portfolio containing finished professional pieces as well as conceptual work; superior written and verbal communication skills with the ability to receive and assimilate critical feedback while adhering to deadlines and production schedules; and an ability (as demonstrated through portfolio) to leverage understanding of higher education, audience behavior and emerging cultural trends to push creative boundaries.
About Rider University:
The Rider University community is composed of faculty, staff and students from a wide range of cultural backgrounds. Candidates with a demonstrated commitment supportive of the multicultural needs of Rider University and the surrounding community are highly desired.
Rider University has once again been included as one of the nation's best universities by US News & World Report 2019 and remained in the top tier in the Regional Universities – North category at number 35. Additionally, The Princeton Review named Rider among its
Internal Number: 6364
About Rider University
"As a learner-centered University dedicated to the education of the whole student, Rider provides students the intellectual resources and breadth of student life opportunities of a comprehensive university with the personal attention and close student-faculty interactions of a liberal arts college.Through a commitment to high quality teaching, scholarship and experiential opportunities, faculty on both campuses provide undergraduate and graduate students rigorous and relevant programs of study to expand their intellectual, cultural and personal horizons and develop their leadership skills. Our highly regarded programs in the arts, social sciences, sciences, music, business and education challenge students to become active learners who can acquire, interpret, communicate and apply knowledge within and across disciplines to foster the integrative thinking required in a complex and rapidly changing world."