Job Title: Communications and College Relations Manager
Job ID: 21056
Location: CUNY School of Medicine
Full/Part Time: Full-Time
The CUNY School of Medicine (CSOM) at The City College of New York (CCNY), is the only medical school in the City University of New York system. Our innovative curriculum allows students to complete both their undergraduate Bachelor of Science (B.S.) and Doctor of Medicine (M.D.) degrees in seven years. CSOM will graduate its first MED class in 2020. CSOM also has a Master of Science degree in Physician Assistant Studies (P.A.). Our mission is to provide access to medical education to talented youth from social, ethnic, and racial backgrounds historically underrepresented in medicine and to develop health professionals committed to practicing in under-served communities with a special emphasis on primary care. It has a reputation for excellence that has earned national acclaim for performance and a broad network of clinical sites for clerkships.
The Communications and College Relations Manager will support the CSOM brand and create, manage, implement, and assess a comprehensive communications plan for the school. The preferred candidate will work with CSOM leadership, development/alumni and web development staff, as well as college-wide communications and marketing staff to support CSOM's communications and marketing goals. The Communications Manager will demonstrate evidence of fostering collaborative partnerships by working with internal and external stakeholders to support and advance the school's mission. This position will report to the Executive Director, Institutional Advancement.
In addition to the CUNY Title Overview, job responsibilities will include but are not limited to:
Manage and help to implement a successful and integrated communications program using multiple mediums in a timely and consistent fashion. This may include, but not be limited to, brand guidelines, e-newsletters, news magazine, social media, e-blasts, press releases, letters to the editor, opinion pieces, year-end-reminders, annual reports, web pages, invitations, and assist with campaign materials, donor publications, development proposals and e-communications, stewardship reports, and gift acknowledgements.
Create and lead a branding and marketing effort for the growing school. Ensure a consistent narrative is executed to increase brand and name recognition and presence in all mediums including coordinated marketing efforts to ensure consistency with broader college marketing and branding efforts.
Write and/or oversee the writing of internal and external communications, including articles for website, special announcements.
Help strengthen school's visibility in regional and national media by serving as the main liaison with The City College of New York Office of Communications and Marketing.
Aid in strategic outreach with CSOM departments and external stakeholders.
Manage social media activities with key internal and external stakeholders, including creating and posting content, monitoring and listening, and, in consultation with supervisor, responding to incoming messaging.
Assist in the management of advancement and other school content on website to ensure consistent messaging.
Assist staff with creation of promotional materials for recruitment, events and conferences.
Coordinate relationships with vendors supporting communications initiatives.
Measure the effectiveness of CSOM communications qualitatively and quantitatively; adapt communications to optimize outcomes.
Perform other related duties and participate in special projects as assigned.
Bachelor's degree and six years' related experience required.
Master's degree preferred, in marketing, public relations, communications, organizational leadership, or a related field.
Six years of full-time professional experience in communications, constituent relations, non-profit management, marketing, branding or related experience in a service-oriented field, preferably in a higher education environment.
Web development and/or graphic design experience is preferred.
Proficiency in Microsoft applications. Experience using alumni/donor databases and experience preparing reports and presentations highly desirable.
Proficiency with electronic communications, social media, and website tools strongly preferred.
Strong verbal and written communication skills with demonstrated abilities in consensus building.
Professional demeanor with flexibility and solid interpersonal skills.
Excellent organizational skills with ability to prioritize, respond to and manage multiple projects and demands while meeting strict deadlines.
Should have the capability to see the
Internal Number: 21056
About CUNY School of Medicine
There is a continuing shortage of primary care physicians in this country, creating an urgent need for more family practitioners, general internists, pediatricians and obstetricians/gynecologists in many communities. The shortage of African-American, Hispanic, Native Americans and other underrepresented medical professionals in inner-city areas is particularly acute. Thus, recruiting and training a diverse workforce that represents the diversity of the patients being served in such communities is of utmost importance and ensures health equity across the continuum of care. Over forty years ago, CUNY and City College decided to make a difference by developing the most unique physician and physician assistant training programs in the nation – The Sophie Davis School of Biomedical Education. Since its founding in 1973, The Sophie Davis School of Biomedical Education, now known as the CUNY School of Medicine/Sophie Davis Biomedical Education Program continues its original mission to recruit underrepresented populations into medicine, increased medical services in underserved areas, and increased the availability of primary care physicians and physician assistants that reflect the divers...ity of our surrounding communities. This mission is currently served with an 85% enrollment rate of students from backgrounds that are Underrepresented in Medicine (URiM; e.g., African American, Hispanic/Latino, and Native American), greatly exceeding the current U.S. medical school average of 43%. The CUNY School of Medicine encompasses an innovative accelerated BS/MD program that combines a Bachelor of Science degree and an M.D. degree in seven years and a 28-month Physician Assistant Program that leads to a Masters degree in P.A. Studies and eligibility to take the physician assistant national certification examination (PANCE).