Washington University is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, age, sex, sexual orientation, gender identity or expression, national origin, genetic information, disability, or protected veteran status.
This position is full-time and works approximately 37.5 hours per week.
Department Name/Job Location:
This position is in the Office of Public Affairs. The position is located at 276 N. Skinker. This position is for the Danforth Campus.
This position is responsible for the development and execution of digital content strategy for Washington University, including the creating, organizing and managing content for key university websites and other digital products. The Digital Content Strategist develops content for wustl.edu and for other digital properties for the university.
PRIMARY DUTIES AND RESPONSIBILITIES:
Strategy development for digital projects
Develop content plan and information architecture for digital projects (for both new site builds and site redesigns)—structuring website content and navigation according to usability, business goals, and web best practices.
Recommend content creation and maintenance plans for campus partners to maintain their sites over the long term.
Implementation of content strategy for digital projects
Collaborate with other disciplines of the Digital Communications Team and colleagues in Public Affairs to implement recommended content strategy for digital projects.
Create IA (and site maps) for digital properties.
Develop themes, headlines, key messages, and top-level content recommendations for website projects.
Write, edit and proof content for the university’s top-level sites and campus partner sites according to university, Public Affairs, and AP style. Writing duties will include rewriting existing informational copy and writing concise, web-friendly pieces of new informational or marketing copy to fulfill specific topic requirements and communication objectives.
Enter content into content management systems.
Identify and recommend opportunities to reuse or streamline content across the WashU digital ecosystem.
Research audience/user needs and project goals
Perform research and analysis as required to inform strategy development. These tasks may include:
analyzing target audiences
identifying users needs and behaviors
analyzing and defining project goals that address the objectives of campus partners, Public Affairs, and intended audiences
conducting content audits
reviewing web analytics to discover site issues and opportunities
performing competitive analysis
Identify partner needs and goals.
Help to clarify, define, guide partners to set achievable, tangible objectives.
Champion recommended solutions on behalf of the digital team.
Reinforcing the team’s thought leadership and expertise with regard to digital content strategy.
Perform other duties as assigned
Bachelor’s degree plus one year of experience with the development of content for digital communications, or equivalent combination of education and experience.
At least three years of professional experience with developing content for digital communications
Experience working on a team through the entire lifespan (inception through site launch) of projects creating or redesigning websites
Experience working with a variety of websites that encompass multiple target audiences and business goals
Experience working in marketing and communications, with a focus on understanding audience needs and user behavior
Mastery of best practices of developing audience-focused content for the web
Meticulous attention to detail
Familiarity with AP editorial style
Demonstrated skill creating information architecture for websites (card sorting, sitemaps, navigation paths, etc.)
Working knowledge of content management systems
Familiarity with digital analytics and measurement
A strong portfolio that demonstrates knowledge in developing and organizing web content
Applicant Special Instructions:
Ability to travel to and from campus partner meetings on the Danforth Campus; travel to on- and off-campus locations as needed, per campus partner requirements.
Salary offered will be commensurate with skills and experience.
All external candidates receiving an offer for employment will be required to submit to pre-employment screening for this position. Current employees applying for a new position within the university may be subject to this requirement. The screenings will include a criminal background check and, as applicable for the position, other background checks, drug screen, employment and education or licensure/certification verification, physical examination, certain vaccinations and/or governmental registry checks. All offers are contingent upon successful completion of required screening.
Please attach a copy of your most current signed performance evaluation (completed within the last 18 months) to your online account. If you have not received a performance evaluation, you may provide two current signed letters of recommendation (written within the last 18 months), preferably to include one letter from either a current or recent former supervisor. To attach these documents, go to: My Career Tools, Add Attachment, Attachment Type – Performance Reviews or Letters of Recommendation.
Washington University in St. Louis, a medium-sized, independent university, is dedicated to challenging its faculty and students alike to seek new knowledge and greater understanding of an ever-changing, multicultural world. The University offers more than 90 programs and almost 1,500 courses leading to bachelor's, master's and doctoral degrees in a broad spectrum of traditional and interdisciplinary fields, with additional opportunities for minor concentrations and individualized programs. The faculty is composed of scholars, scientists, artists and members of the learned professions. They serve society by teaching; by adding to the store of human art, creativity, understanding, and wisdom; and by providing direct services, such as health care.