Utilize writing and visual storytelling skills to create dynamic and compelling content that engages key internal and external audiences. The Public Relations Coordinator is responsible for developing, measuring, and evaluating content for HCC's social media channels in support of the college's brand, mission, and strategic goals. This position also writes and creates multimedia content for website and publications. This position is expected to work collaboratively with faculty and staff across the college to find ideas for content, as well as monitor news and social media accounts of and about key internal and external stakeholders, higher education industry, local and regional peer and competitor institutions, in order to inform HCC public relations and social media strategies.
Write and develop communications for HCC's official institutional social media accounts
Monitor social media accounts, engage with audiences, measure success of posts, and analyze results for each channel
Assist public relations and marketing leadership with crisis communications on social media channels
Assist in strategic planning for public relations and marketing campaigns. Serve as coordinator for tactical implementation
Monitor social media, web, and news media for breaking news or stories that impact college operations.
Provide social media training, monitoring, and support to college-approved secondary social media accounts. Manage college social media account owners users group
Conduct research and interviews, take photos, and create digital content for use on website, social media, and other locations
Research and benchmark against best practices to improve social media processes, strategies, and results
Associate's degree required in public relations, communications, marketing, journalism or related field
Minimum of two years of professional work experience in a public relations, marketing, communications, or related office, performing social media and other related communications duties
Demonstrated strong public relations writing skills with proven experience in crafting stories that engage readers with compelling copy and visual elements
Proven experience with social media campaigns, including development, implementation, and measurement across a wide variety of social media platforms
Demonstrated experience in visual storytelling, demonstrating strong photography and video skills for social media use
Excellent technical skills with the ability to adapt and learn in a rapidly changing public relations environment
Research and analytical skills, including experience with social media monitoring and measurement and related tools, social media platform analytics, with the ability to identify trends and provide insights for future changes
Experience and skills in effectively communicating and collaborating with external and internal stakeholders
Ability to work in a fast-paced environment with attention to details and deadlines; strong organizational skills for prioritizing projects
Ability to maintain strict confidentiality
Ability to communicate effectively, both verbally and in writing
Regular attendance is a requirement of this job
Performs all duties while considering the impact of any actions on the college's sustainability initiatives in the areas of environmental stewardship, social responsibility, and economic prosperity
Attend college and community events outside business hours
Bachelor's degree in communications-related field
Knowledge of AP style preferred
Knowledge of photo and video editing software
Working knowledge of media monitoring software
Hours Per Week: 37.5 Work Schedule: Monday - Friday, 8:30 a.m. - 5 p.m.; additional hours as needed Compensation: $23.91 per hour plus excellent health insurance, paid leave and tuition reimbursement Grade: 11 FLSA Status: Non-exempt Open Until Filled Best Consideration Date, Submit By: November 25, 2019
*Pre-employment criminal background investigation is a condition of employment.
About Howard Community College
Howard Community College (HCC) is an exciting place to work, learn, and grow! HCC has been awarded the distinction as a "Great College to Work for" since 2009 from The Chronicle of Higher Education.
Howard Community College values diversity among its faculty, staff and student population. We are an innovative institution that is committed to responding to the ever-changing needs and interests of a diverse and dynamic community. No matter where you want to go in your career, you can get there from here!