The Associate Director of Social Media oversees the University’s social media presence, fostering engagement with SJU by cultivating a community and delivering content that aligns with the University’s brand. The position also designs strategies to help the University achieve its marketing objectives through organic social media and is a key advisor and tactician in executive digital visibility.
• Develop and implement social media strategies, campaigns, and plans to build brand awareness, deepen engagement and drive action in support of SJU’s marketing and reputational objectives. • Oversee day-to-day management of social media campaigns and ensure brand voice and consistency. • Create, maintain, and grow new and existing social networks. • Manage dynamic content calendar. • Monitor social media progress using industry-standard analytic tools. • Incorporate optimization strategies, analyze data, and research best practices to increase awareness and engagement. • Review success of social media campaigns and account growth by analyzing followers, likes, comments, shares and minutes viewed. Develop strategies to improve performance. • Research and analyze new media platforms, trends, and industry opportunities. • Create effective content for multiple platforms, websites, and social networks; on tight deadlines with high degree of accuracy. • Identify and build relationships with social media influencers. • Engage with audience members on platforms and process and resolve audience complaints, as appropriate, through social media. • Develop and maintain social media policies and practices. • Serve as a social media consultant and quality controller for departments across the University.
• Bachelor’s degree in marketing, journalism, English or related field. • At least 4 to 6 years of social media management experience. • Excellent verbal and written communication skills. • Knowledge of image and video editing software, web analytics tools and social listening and reporting tools. • Knowledge of search engine optimization (SEO) best practices. • Experience with technologies and best practices for community management, web design, web production, and creative design across multiple platforms. • Experience creating social-first creative and fundraising campaigns. • Excellent analytical and time-management skills. • Strong project management skills with ability to supervise multiple projects in a fast-paced environment. • Attention to detail.
Additional Salary Information: Relocation could be considered depending on the finalist and distance. The University offers a 403(b) with contribution of up to 10% of the employee's salary. In addition to 14 paid holidays, employees receive 12 sick days and a minimum of 10 vacation days per year. Medical, dental, and vision will be offered along with a variety of voluntary benefits.
Internal Number: 062629
About Saint Joseph's University
For over 160 years, Saint Joseph’s University has been engaging men and women in a rigorous Jesuit education that empowers them to become leaders in their industries and communities. An expansive liberal arts curriculum that serves as a foundation for all students, combined with programs tailored to meet the needs of complex and evolving fields prepare students for all of their post-graduate pursuits. As a Jesuit institution, guided by a faith that promotes justice, Saint Joseph’s University educates for a higher purpose; service is central to the Jesuit identity, and students are expected to improve the common good by utilizing their skills and knowledge to promote tolerance, compassion and social justice.