The Associate Director of Social Media oversees the University’s social media presence, fostering engagement with SJU by cultivating a community and delivering content that aligns with the University’s brand. The position also designs strategies to help the University achieve its marketing objectives through organic social media and is a key advisor and tactician in executive digital visibility.

• Develop and implement social media strategies, campaigns, and plans to build brand awareness, deepen engagement and drive action in support of SJU’s marketing and reputational objectives.
• Oversee day-to-day management of social media campaigns and ensure brand voice and consistency.
• Create, maintain, and grow new and existing social networks.
• Manage dynamic content calendar.
• Monitor social media progress using industry-standard analytic tools.
• Incorporate optimization strategies, analyze data, and research best practices to increase awareness and engagement.
• Review success of social media campaigns and account growth by analyzing followers, likes, comments, shares and minutes viewed. Develop strategies to improve performance.
• Research and analyze new media platforms, trends, and industry opportunities.
• Create effective content for multiple platforms, websites, and social networks; on tight deadlines with high degree of accuracy.
• Identify and build relationships with social media influencers.
• Engage with audience members on platforms and process and resolve audience complaints, as appropriate, through social media.
• Develop and maintain social media policies and practices.
• Serve as a social media consultant and quality controller for departments across the University.

• Mentor, coach and supervise social content creators including interns and junior staff.
• Other duties as assigned

• Bachelor’s degree in marketing, journalism, English or related field.
• At least 4 to 6 years of social media management experience.
• Excellent verbal and written communication skills.
• Knowledge of image and video editing software, web analytics tools and social listening and reporting tools.
• Knowledge of search engine optimization (SEO) best practices.
• Experience with technologies and best practices for community management, web design, web production, and creative design across multiple platforms.
• Experience creating social-first creative and fundraising campaigns.
• Excellent analytical and time-management skills.
• Strong project management skills with ability to supervise multiple projects in a fast-paced environment.
• Attention to detail.

• Direct experience in higher education.
• Experience working for a large, complex company or organization with multiple stakeholders.
• Experience working in a PR, creative or digital agency.
• Understanding of social media best practices for thought leadership and executive visibility.
• Experience managing social channels during times of crisis or issues management.

The position may require long periods spent in front of a computer. In addition,
Weekend and evening-hours work is required as needed to support university news, events, and campaigns.