Executive Director, Integrated Marketing & Communications
Texas A&M University - San Antonio
Reporting to the Vice President of University Advancement, the Executive Director of Integrated Marketing and Communications leads a team focused on the development, implementation and assessment of marketing and brand strategies to enhance institutional reputation, priorities and key areas of an institution-wide brand and marketing strategy including admissions and advancement. Working closely with the Vice President, institutional partners and the Universityâ™s Marketing and Communications leadership team, the Executive Director leads a creative, technology-savvy, metrics- driven and progressive team responsible dedicated to serving the institutionâ™s interests and diverse external and internal audiences including influencers. SUPERVISORY RESPONSIBILITIES: Direct reports include creative services team comprised of designers, content producers, digital producers, photography, web and marketing project managers, student employers and contractors. Demonstrates and inspires a team-building work environment, motivates staff and cultivates productive relationships across the University to innovate, collaborate, and reach and exceed goals.Oversees the institutionâ™s paid advertising strategies, leading the team through concept, messaging, and development of campaigns that reinforce the Universityâ™s goals while building brand awareness and affinity with key audiences to influence brand equity, admissions and advancement priorities. RESPONSIBILITIES:
This document represents the major duties, responsibilities, and authorities of this job, and is not intended to be a complete list of all tasks and functions. Other duties may be assigned. EDUCATION & EXPERIENCE:
KNOWLEDGE, SKILLS AND ABILITIES:
Please make sure to provide the following documents: 1) Application 2) Cover Letter to include three professional references 3) Resume For detailed instructions on how to apply for any positions on our website, please use the following link: |
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