The Assistant Director, Communications and Public Affairs is responsible for developing and implementing NU-Q media outreach programming – through the news media, social media, advertising, and the website. Oversee web operations – content, design, and technology -- through day-to-day management, and manage the work of web content producers, contributors, and external vendors. Create content and design webpages both independently and in collaboration with stakeholders and/or consultants. Working with the director, oversee all paid and unpaid media (news releases, social media, advertisement); as well as major school events.
Working with the director, create a media strategy that is based in the school website and distributed out through paid and unpaid media; conceptualize and deliver media opportunities that incorporate online, video, and print.
For the school’s communication outreach, manage audience experience across multiple channels, ensuring understanding of school’s central mission and brand cohesion; compile and analyze user insights by tracking/reporting information about usage/traffic and also optimizing content for search engine performance.
Oversee management of all major school events, including graduation and convocation.
Oversee the design of digital page layouts; maintain design cohesion across all online marketing platforms; maintain, and continually improve NU-Q’s suite of web design templates and email templates; working with vendors oversee design and maintain information architecture on NU-Q website.
Working with the director, oversee the management of media relations and advertising; collaborate with stakeholders throughout the development and distribution of all content. (i.e. news releases, social media posts, advertising)
Performs other duties as assigned
Five to seven years of experience in communications and/or marketing.
A bachelor’s degree in marketing, communication, or related field, or the equivalent combination of education, training, and experience from which comparable skills can be acquired.
Fluent in English.
Minimum Competencies: (Skills, knowledge, and abilities.)
Previous experience in media relations (social and traditional) and/or web communications.
Excellent communication skills with ability to give clear editorial feedback on written communications and creative projects.
Previous experience with digital content strategies and editorial projects in a variety of formats: video, email, social, web.
Solid writing and editing skills.
Preferred Qualifications: (Education and experience)
Preferred Competencies: (Skills, knowledge, and abilities)
Previous experience contributing to institutional web platforms; basic understanding of web technologies (HTML/CSS) and content management systems (CMS) such as Wordpress or Drupal.
Previous experience managing vendors.
Project management, organization, and leadership skills.
Proficiency with various web and creative tools such as Adobe Creative Suite, Google Analytics, email marketing (Mailchimp), CRM, social listening tools, project management software.
Northwestern University is an Equal Opportunity, Affirmative Action Employer of all protected classes, including veterans and individuals with disabilities. Women, racial and ethnic minorities, individuals with disabilities, and veterans are encouraged to apply.
Internal Number: 37542
About Northwestern University
Northwestern University is a major private research university with 12 academic divisions located on three campuses in Evanston, Chicago, and Education City in Doha, Qatar. We have approximately 2,500 full-time faculty members, 17,000 graduate and undergraduate students, and over 5,700 full and part-time staff. Northwestern University combines innovative teaching and pioneering research in a highly collaborative environment. It provides students and faculty exceptional opportunities for intellectual, personal and professional growth.