| As a member of the MCPHS digital marketing team, the Digital Marketing Manager develops, executes and analyzes strategic digital acquisition programs for the newly established School of Professional Studies. This position will report to the Director of Digital Marketing for MCPHS University, with a dotted line to the Dean of the School of Professional Studies.Responsibilities: Plan and monitor integrated digital communications strategies and tactics across multiple channels including social media, mobile, email marketing, search, display and video Develop compelling value propositions and marketing messages, grounded in strategy and data Collaborate with marketing, admissions, and program leaders to deliver an effective content marketing strategy and editorial plan to meet business objectives at the lowest possible cost Be accountable for marketing initiatives to drive traffic, engagement and leads that deliver qualified student enrollment Bring a data-driven mindset to create compelling content including thought leadership and community stories that engage targeted audiences and support prospects? journey to conversion Optimize content for SEO Support development of images, infographics and other rich media Adhere to editorial guidelines so content is consistent with our brand voice, style and tone Manage the School of Professional Studies editorial calendar and content workflows, including internal stakeholder and legal/compliance review Own customer journey-based planning Manage content distribution across paid and organic platforms Analyze, review and report on effectiveness of campaigns, continuously looking for opportunities to maximize results Manage email campaigns, from audience segmentation to email creative development, including deployment and measurement Develop and execute email marketing campaigns designed to deliver customer retention, generate online conversions and deepen customer relationshipsAdditional responsibilities may be assigned by the supervisor.Qualifications:Required: Bachelor?s degree and three to five years of experience in content development and execution of custom digital strategies/tactics in a service product marketing environment Experience with the creation and curation of digital content across a wide spectrum of digital channels Strong knowledge and understanding of digital marketing technologies and strategy, including SEO Editorial mindset that seeks to understand what content audiences want to consume and then proceeds to create it Ability to analyze content performance and optimize for highest engagement Ability to employ analytical approaches to solve digital marketing problems Ability to work effectively with others to provide seamless MCPHS enrollment marketing campaigns Project management skills and understanding how to manage the priorities of multiple stakeholders in a complex environment and focus on the delivery of results in the form of engagement, leads and sales Knowledge of Salesforce CRM and Pardot or any other marketing automation platform Preferred: Understanding of the adult learner and/or executive education marketsMCPHS offers a competitive salary and excellent benefits that includes a substantial contribution toward the cost of medical and dental insurance, generous time off benefits, and a significant pension plan contribution. To learn more about our total rewards, please visit MCPHS Total Rewards.ApplyTo apply, please visit www.mcphs.edu/careers. Attach a cover letter and a resume. No phone calls, please. Principals only. No relocation available. Finalist candidate(s) for this position will be subject to a pre-employment background check as a condition of employment. MCPHS University is an equal opportunity employer. Applicants who would enrich the University?s diversity are encouraged to apply.About UsMCPHS University, an innovator in health and professional education, is setting the pace in the health science fields. MCPHS has more than 7000 students across campuses in Boston?s Longwood Medical Area, downtown Worcester, MA and downtown Manchester, NH. Here, we are preparing future generations of global leaders and promoting systems to improve the health of the public. In the midst of implementing an ambitious strategic plan that will bring us to our 200th anniversary in 2023, MCPHS offers meaningful work that benefits society overall, provides competitive salaries and comprehensive benefits, and fosters a sense of connectedness and collaboration among our employees. We are a fast-moving, data-driven educational institution with a strong entrepreneurial mindset. Come join us and be a part of a diverse community that is at the forefront of advancing the healthcare landscape! To learn more about working at MCPHS University, please visit Careers at MCPHS. |
