Educational Theatre Association, home of the International Thespian Society and Educational Theatre Foundation, seeks a passionate, versatile Content Specialist to support the development of shareable content for use on EdTA and ETF websites, in email, print and other communications, and on social media. In addition, the Content Specialist will support the development of print and digital marketing campaigns, and public relations efforts.

Job Responsibilities:

• Develop Educational Theatre Association and Educational Theatre Foundation content, creating stories about adult and student members, program participants, and award, scholarship, and grant winners for use on various print and online platforms including email and social media.
• Edit content supplied by other departments to fit the association’s voice and style, and to optimize the message for each channel and target audience.
• Write press releases for association events, programs, awards, and news following PR best practices.
• Adapt and publish content for email communications and social media.
• Write marketing copy for events, membership recruitment and retention, and EdTA programs that follows copywriting best practices and brand guidelines.
• Develop copy for online landing pages and lead-generation forms that adheres to SEO best practices. Optimize copy for email and social publishing.
• Write and edit SEO-friendly editorial content for EdTA websites, including dramatics.org, schooltheatre.org, and educationaltheatrefoundation.org to increase organic traffic.
• Collaborate with Content team members on content planning and execution.