The Marketing Content Creator produce high-quality content that advances key messages across a variety of platforms. Responsibilities include marketing copywriting, strategic message development and positioning and web content creation The Marketing Content Creator reports to the Director of Integrated Marketing and Content but will also engage with the Chief Communication Officer and all core function areas of the college’s Communications and Marketing team (Marketing/Digital Services, News & Media, Design and Print Services).
The Marketing Content Creator will also:
Write interesting and engaging content for a variety of audiences, with a focus on digital and web communications. May also include preparation of content for print materials, scripts for video messages, email marketing, social media ads/campaigns, and other digital and traditional marketing content as needed.
Help execute a social media strategy that helps promote SUNY Oswego as a premier institution, strengthen the university’s social media presence, and increase engagement with the university community. This includes content creation, repurposing and posting, managing the university’s social media content calendar, and measuring the performance of social media content and campaigns.
Strategically create new, compelling content to attract and incentivize new readers, audiences and students. Understand correlation between content and website performance (e.g., familiar with the impact of content development on Search Engine Optimization (SEO)).
Implement brand voice and an integrated marketing approach across all content.
Serve as an advocate for inclusive marketing practices and content
SUNY Oswego works continuously to create an inclusive environment which respects, embraces, and promotes cultural safety, belonging, civil discourse, cultural humility, and other values and goals outlined in SUNY Oswego's Strategic Diversity and Inclusion Plan (https://www.oswego.edu/diversity/). As such, the Marketing Content Creator will be expected to contribute to these efforts and possess communication and interpersonal skills necessary to engage effectively with an increasingly diverse community of students and colleagues.
To Apply: Submit a cover letter addressing qualifications and commitment to diversity , curriculum vitae/resume, copy of unofficial transcript for required degree showing degree awarded and date conferred, and contact information for five professional references (only the three references listed in Interview Exchange can be contacted) to:
Files must be complete (all documents in the application instructions submitted) to be considered. Official transcripts are required at time of appointment. Background checks will be conducted for finalists.
Visa sponsorship not available for this position.
Description of Department: The Office of Communications and Marketing supports the mission and goals of SUNY Oswego by building awareness (of people, place, and programs/facilities) among targeted audiences, and telling the story of SUNY Oswego through our students, faculty, staff and alumni to internal and external audiences. The office performs this communications and marketing work—in its effort to enhance Oswego’s reputation—through its four core functions: Digital Services; Marketing; News/Media; and Publications. A staff of professionals serves colleagues all across campus in an integrated approach to deliver targeted marketing strategies and communication tactics, generate positive publicity in traditional and new media, develop website, digital and e-communication products, and/or produce engaging print communication. SUNY Oswego’s Office of Communications and Marketing has been recognized for its work, receiving awards from the Council for Advancement and Support of Education, Educational Digital Marketing, APEX, SUNY Council for University Advancement and other professional associations.
Description of SUNY Oswego: Founded in 1861, SUNY Oswego is a public comprehensive college located in Central New York on the beautiful shores of Lake Ontario, 45 minutes from Syracuse. Named one of "Top Up-and-Coming Schools" in U.S. News “America’s Best Colleges” in 2010, a Kiplinger's “Best College Value” for 2015, and a "Best Northeastern College" by Princeton Review every year since the first edition in 2003, Oswego offers its 8000 undergraduate and graduate students preeminent academic programs in the arts and sciences, business, communications, and teacher education. The College’s success is built on providing students outstanding educational experiences with attention to a liberal arts and sciences foundation, practical applications, interdisciplinary approaches, independent scholarly and creative work, and skills for living in multicultural and global communities. The emphasis on faculty-mentored student research and creative projects is evidenced by Quest, a daylong symposium spotlighting original student research; a stipend program for students engaged in research and creative work; and the Global Laboratory, a STEM-based research abroad program at top-ranked universities around the world. SUNY Oswego is an unusually collegial and vibrant community and is in a time of wonderful opportunities with extensive facilities construction and renovation, a forward-looking strategic plan, and expanded outreach to regional, national, and international communities.
Additional information about SUNY Oswego can be found at www.oswego.edu.
Oswego is committed to enhancing its diversity. SUNY Oswego is an Affirmative Action/Equal Opportunity Employer and is actively engaged in recruiting, supporting, and fostering a diverse community of outstanding faculty, staff and students. We encourage applications from qualified applicants regardless of race, color, national origin, religion, creed, age, disability, sex, gender identity or expression, sexual orientation, familial status, pregnancy, predisposing genetic characteristics, military status, domestic violence victim SUNY status, or criminal conviction. Please see our full non-discrimination policy, https://www.oswego.edu/human-resources/non-discrimination-policy
In accordance with USCIS regulations, successful applicants must be legally able to work in the United States per the Immigration Reform and Control Act of 1986.
Requests for reasonable accommodations of a disability during the application and/or interview process should be made to the Human Resources Office by calling 315-312-2230 or emailing email@example.com.
Pursuant to Executive Order 161, no State entity, as defined by the Executive Order, is permitted to ask, or mandate, in any form, that an applicant for employment provide his or her current compensation, or any prior compensation history, until such time as the applicant is extended a conditional offer of employment with compensation. If such information has been requested from you before such time, please contact the Governor’s Office of Employee Relations at (518) 474-6988 or via email at firstname.lastname@example.org.
Bachelor's degree in marketing, public relations, communications or related field by time of appointment
Excellent written and oral communication skills.
Proven track record of writing engaging copy and content across all mediums.
Demonstrated ability to work in a team environment; a strong relationship builder who possesses the ability to mine and identify marketing opportunities.
Must be skilled as a writer with basic competency in multimedia and have the ability to tell stories through the use of various platforms, including social media, short- and long format writing, web and emerging media
Ability to work evenings and weekends if necessary
Advanced knowledge and understanding of communications and marketing strategies to drive brand awareness, brand relevance, and positive reputation.
High level of creativity and the ability to use data-driven insights to strategize on the development of future content.
Experience creating a social media strategy, implementing social media campaigns and measuring success/impact
Professional development experience or community activities that reflect commitment to equity, diversity, and inclusion
With a student body of 8,000 students, the State University of New York at Oswego is large enough to offer more than 110 programs of study yet small enough for students to form lifelong bonds with each other and their professors and mentors. Learning-centeredness is Oswego's organizing principle for decisions about responsibilities, activities, resources, and academic and physical environments as the college addresses the widening missions of public higher education in the 21st century and continues to advance the public good. Students study in the College of Liberal Arts and Sciences; School of Business; School of Communication, Media and the Arts; and School of Education as well as innovative interdisciplinary programs that cross traditional boundaries. Oswego opens doors for students with highly rated experiential learning and study-abroad opportunities.The state has invested more than $800 million in campus renewal at Oswego since 2000, bringing new luster and technologies to old buildings and adding wholly new state-of-the-art facilities. The college's new construction is all designed to meet the LEED Gold standard of the U.S. Green Building Council.Inspired by a shared commit...ment to excellence and the desire to transcend traditional higher-education boundaries, SUNY Oswego strives to be a premier institution that provides a transformative experience to a diverse body of students, empowering them to live ethical and meaningful lives and build a better world. Strong traditionThe college was founded in 1861 as a teacher training school by Edward Austin Sheldon, who embraced and popularized some of the most innovative teaching methods of his day. Oswego became one of the State University of New York's founding members in 1948 and evolved into a full-fledged arts and sciences university college in the SUNY system by 1962, when it entered a period of rapid growth: as enrollment soared, 29 new buildings opened in the 1960s alone.The legacy of 19th century founder Edward Austin Sheldon still underpins the college's identity and invigorates its vision. Sheldon built a powerful public asset to meet the needs of rising populations and was one of the original adopters of experiential learning as a compelling pedagogy. LocationThe college's 690-acre campus, featuring nearly a mile of Great Lake shorefront, is scenic every season of the year. Lake Ontario with its connected waterways and natural beauty is the focal point for world-class sports fishing, outstanding opportunities for outdoor enthusiasts, community parks, living history through maritime museums and Fort Ontario, and festivals like Oswego's Harborfest as well as a thriving port. To the north are the Thousand Islands of the St. Lawrence Seaway, to the south the vineyards of the Finger Lakes. Syracuse is the metropolitan cultural hub for Central New York, a 45-minute drive from Oswego. Its international airport is closer still. SUNY Oswego also has a branch campus in Syracuse, where it offers degree completion programs at the undergraduate and graduate levels.Welcome Videohttps://www.youtube.com/watch?v=BaPSio0v2JYFast Facts http://www.oswego.edu/about/facts.htmlAccreditations http://www.oswego.edu/about/facts/accreditations.htmlInteractive Map http://www.oswego.edu/about/visit/maps/campus/index.html#placemarks//zoom/16/lat/undefined/lon/undefinedFollowing State University of New York at Oswego on Twitter https://twitter.com/sunyoswego