The Vice President for Enrollment Management (VPEM) provides leadership for the Division of Enrollment Management, including development and implementation of financial aid and tuition waiver policy; enrollment recruitment programming; budget development; staff leadership and development; administration of admissions appeals and petitions; and implementation of Game On! and other programs. In collaboration with university leadership, the VPEM is responsible for developing and implementing the strategic enrollment management plan, which articulates recruitment activities for all categories of students and all service modalities and locations in order to provide a long-term strategic and sustainable enrollment plan.
The VPEM reports to the president and is a member of the President’s Cabinet, President’s Budget Advisory Committee, and the University Policy Advisory Council. The VPEM supports collaborative and constructive relationships with other departments, in particular, those within Academic and Student Life and the Department of Public Affairs. The VPEM is an enthusiastic and effective advocate for diversity and inclusion in student and employee recruitment and retention and in the workplace.
The VPEM must be a highly efficient, results-oriented and data-driven individual with strong business acumen, proven ability to lead and knowledge of best practices and current trends in the field of enrollment.
A master’s degree and at least five years of progressive experience in enrollment management, enrollment finance, and/or enrollment marketing.
The position requires experience in the following:
Proven experience in personnel management and development
Strategic enrollment recruitment planning and implementation
Successful student recruitment and enrollment
Data-driven decision making and strategic planning
Experience in the use of customer relations management software
Experience adapting recruitment and retention strategies to emerging marketing platforms
The position requires the following competencies:
Vision, strategic thinking with a data-driven decision-making mindset;
Positive, innovative outlook and communication style;
Excellent written, verbal, and presentation / communications skills;
Demonstrated ability to lead a diverse team and work effectively in a diverse environment;
An exceptional commitment to student and employee inclusion and diversity.
A doctoral degree and ten years of progressive experience in enrollment management;
Demonstrated experience in activity-based budgeting (ABB) and/or responsibility-centered management (RCM);
Record of transparent and efficient financial and budget management;
Demonstrated ability to support change management: anticipate and/or respond to the changing regulatory, demographic and political imperatives;
Knowledge of Washington state demographic forecasting, and admissions and financial aid regulations;
A record of successful administrative leadership experience in higher education;
Experience in student-centric admissions operations, including outstanding customer service;
Experience in effective outreach and enrollment of non-traditional students;
Demonstrated ability to collaborate across the university in long-range enrollment planning, financial management, communication, recruitment, and retention;
Ability to ensure effective and efficient vendor service and evaluation.
The ability to take strategic and intelligent risks, to identify innovative opportunities and to participate in a decision-making process that is data-driven, collaborative, and contextualized by the human factors involved;
A transparent management style that fosters collegiality and collaboration in the decision-making process;
A track record as an effective steward of university resources and the ability to identify opportunities for growth and efficiency;
A commitment to providing the highest standard of customer and educational experiences for CWU students, focusing on student success.
Screening Begins Immediately and will continue until filled
Located in historic Ellensburg, Washington, Central Washington University is a public four-year university. Home to over 10,000 students, Central has a commitment to hands-on learning and discovery, which takes students beyond the limits of the classroom and books. Central prepares students to become well-educated citizens who are ready for high-demand careers in the workforce and offers over 150 undergraduate majors as well as graduate studies programs and research. To prepare and enable students to succeed in a global economy, Central partners with over 30 colleges and universities around the world.CWU is an Affirmative Action/Equal Opportunity Employer/Title IX/Veteran/Disability Employer.