Washington University is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, age, sex, sexual orientation, gender identity or expression, national origin, genetic information, disability, or protected veteran status.
Bachelor’s degree in communications, marketing or a related discipline.
Three years of marketing, public relations or related experience.
Five years of relevant experience.
Prior experience working in an university environment, especially in promotion for continuing and professional education.
Experience in planning and prioritization of strategic organizational objectives.
Experience in developing and executing marketing and communication plans to achieve objectives.
This position is full-time and works approximately 37.5 hours per week. Position hours are generally Monday through Friday from 8:30 a.m. - 5 p.m. Some evenings and weekends will be required.
Department Name/Job Location:
This position is in University College at Washington University. The position is located primarily at Danforth Campus in the January Hall.
All external candidates receiving an offer for employment will be required to submit to pre-employment screening for this position. Current employees applying for a new position within the university may be subject to this requirement. The screenings will include a criminal background check and, as applicable for the position, other background checks, drug screen, employment and education or licensure/certification verification, physical examination, certain vaccinations and/or governmental registry checks. All offers are contingent upon successful completion of required screening.
Under the direction of the Dean of University College, this key position is responsible for developing and operating a unified communications and advising approach for all community and professional learning across the University. Informed by ongoing research and current insights about the development of the St. Louis workforce, as well as knowledge of the expertise of the schools of the university, the person in this position will develop communications and advising tools to position the University´s continuing education programs to best serve the needs of current and emerging professionals in the St. Louis community. The person in this position will develop and manage a website and corollary communication to promote continuing education programs and develop a student-centered approach to help prospective continuing education students understand opportunities and be directed to the appropriate part of the university to have their educational needs met.
PRIMARY DUTIES AND RESPONSIBILITIES:
Communications Strategy, Planning and Leadership.
Lead university-wide branding, website redesign, and related communication, marketing and media projects for all community and professional learning programs in all schools.
Develop and oversee an innovative marketing and public information strategy that builds Washington University’s image and brand identity within the local community and strengthens and grows community and business partnerships.
Conduct market research across national peer institutions and within the St. Louis workforce market to understand what new programs the university might develop, particularly programs integrating multiple academic fields.
Occupy a key, senior role serving as an advisor to the Dean of University College and other key university administrators, providing vision, counsel, and strategic direction formarketing community and professional learning at the University, including counsel on new, integrated programs that the university might offer.
Drive the development of new, university-wide programs and events to engage prospective students in the St. Louis community.
Manage and Implement Communications Strategy.
Plan, develop, and oversee implementation of university-wide strategic messaging across web, print, and social media communications for prospective students.
Direct quantitative and qualitative market research efforts to understand consumer perceptions of continuing education at Washington University and to evaluate results of marketing and media relations activities.
Partner with the Office of Public Affairs in its media relations efforts to ensure consistency of message and performance against planned objectives.
Plan, negotiate and purchase media for campaigns, monitoring invoicing and payment process in accordance with University policies.
Serve as Program Director for Student Engagement.
Serve as the lead contact for prospective continuing education students, with knowledge to direct students to any program in the University.
Develop new programs and initiatives to allow prospective students across fields to learn about university offerings and be directed to areas of interest.
Manage system of contact for prospective students to be directed to appropriate part of the University for interests.
Cross promote programs in the University.
Foster the development and understanding of the University continuing and professional education by developing and maintaining a network of relationships with colleagues across campus, other institutions, and professional affiliations on an ongoing basis.
Perform other duties as assigned.
Applicant Special Instructions:
Must have the ability to work evenings and weekends when needed.
Must have the ability to travel to on and off-campus locations.
Internal Applicant Instruction:
Please attach a copy of your most current signed performance evaluation (completed within the last 18 months) to your online account. If you have not received a performance evaluation, you may provide two current signed letters of recommendation (written within the last 18 months), preferably to include one letter from either a current or recent former supervisor. To attach these documents, go to: My Career Tools, Add Attachment, Attachment Type – Performance Reviews or Letters of Recommendation.
The hiring range for this position is $60,801 - $79,092 annually.
Washington University in St. Louis, a medium-sized, independent university, is dedicated to challenging its faculty and students alike to seek new knowledge and greater understanding of an ever-changing, multicultural world. The University offers more than 90 programs and almost 1,500 courses leading to bachelor's, master's and doctoral degrees in a broad spectrum of traditional and interdisciplinary fields, with additional opportunities for minor concentrations and individualized programs. The faculty is composed of scholars, scientists, artists and members of the learned professions. They serve society by teaching; by adding to the store of human art, creativity, understanding, and wisdom; and by providing direct services, such as health care.