Summary of Duties: The marketing writer is responsible for researching, writing and editing promotional, marketing and public relations materials that advance the reputation of Washington State University and help WSU meet project and institutional goals. The marketing writer serves as the lead writer for marketing collateral used for student recruitment and other enrollment management efforts. The position is responsible for researching and writing original content for print, online and digital collateral used specifically to target prospective WSU students across the system and the Pullman campus. This collateral includes feature stories, brochures, advertisements, electronic communications, video scripts, web pages and other marketing collateral. The marketing writer also oversees the writing, editing and production of the marketing copy for various WSU institutional marketing materials.
Required Qualifications: A Bachelors degree in public relations, communications, marketing or other relevant field AND two (2) years of professional experience in print OR broadcast news media, public relations, marketing including the use of electronic media or two (2) years of other relevant professional experience.
Founded in 1890 in Pullman, Washington State University (WSU) is Washington’s land-grant university with an overarching mission of improving the quality of life for all citizens – locally, nationally, and globally. WSU is committed to innovation and excellence in research and scholarship. WSU has a current enrollment of over 30,000 undergraduate, graduate, and professional students and approximately 6,000 faculty and staff at its five campuses (Pullman, Spokane, Tri-Cities, Vancouver, and Everett), as well as its numerous other locations across the State of Washington and online through its Global Campus.
U.S. News & World Report's 2016 "America's Best Colleges" rankings place WSU in the top 75 public national universities. WSU was one of only three Northwest universities to be placed in the top two tiers, along with the University of Washington and the University of Oregon. WSU is ranked as a "highest research activity" institution by the Carnegie Foundation and is in the top 12 percent of research universities as reported by the National Science Foundation. Also, WSU was recognized by the Carnegie Foundation for the Advancement of Teaching for its engagement activities with i...ts Community Engagement Classification.
WSU employs approximately 6,000 faculty and professional staff and the University deeply values diversity among its faculty, students, and staff. WSU students represent diverse social, economic, and ethnic backgrounds: approximately 10 percent of WSU students hail from outside the state of Washington, and approximately 6.8 percent are international students. WSU annually awards more than $280 million in scholarships and financial aid to approximately 17,000 undergraduate students.