The Specialist will produce engaging, channel-optimized digital and social content, playing a key role in multilateral social media engagement. Additionally, this associate will gauge, analyze and respond to feedback, preparing reports across business lines and strategically planning content based on metrics. The Specialist will also lead the editorial process and draft content for internal communications at Busey. This role will be responsible for managing and enhancing Busey's brand reputation across digital channels.
Duties/Responsibilities * Assist in growing the company's social media presence by developing engaging content, and monitoring and communicating - including outside normal operating hours - with online communities. * Author/edit and maintain calendar of social media channel communications, including Facebook, Twitter, Pinterest, Instagram and LinkedIn. * Provide weekly and monthly reporting/analysis of social media analytics. * Assist in the monitoring of online reputation management practices through daily monitoring and reports. * Assist in maintaining master media lists by market, distributing press communications, archiving media coverage and providing support for media training for associates. * Assist the Communications Director in organizing, producing and communicating innovative active media corporate communication tools - podcasts, corporate video spots, presentation materials, etc. * Coordinate corporate communication copy, including brand messaging/copy-writing, also assisting with internal and external publications, corporate news releases and other related projects. * Research, design and implement successful marketing communication timelines and plans on a variety of topics to support corporate, bank, wealth management and subsidiary initiatives. * Research media coverage and pitch opportunities for various lines of business and subsidiaries. * Develop formal speeches, remarks and talking points as requested. * Develop professional awards submissions for associate-related activities and industry-wide awards and recognition programs. * Other projects and initiatives as assigned.
Education and Training * Requires Bachelor's degree in Communications, Journalism, Marketing or related field. * Requires 2 or more years of communication experience.
The most qualified applicant will have:
Excellent organizational skills with ability to adapt quickly to changing priorities while keeping projects on course, excellent verbal and written communication skills, and an understanding of and experience with communication disciplines such as public relations, advertising, marketing and graphic design
And the ability to:
Take reasonable care in completion of work to prevent loss, consistently manage communications and related activities, assist growth plans to support desired strategic objectives of the organization, develop and maintain strong media relationships, analyze and recommend communication needs, develop strong relationships with key partners, both internal and external, and always maintain utmost confidentiality
EOE of Minorities/Females/Vets/Disability
Internal Number: DIGIT01304
As of June 30, 2019, First Busey Corporation (Nasdaq: BUSE) was a $9.61 billion financial holding company headquartered in Champaign, Illinois.
Busey Bank, a wholly-owned bank subsidiary with total assets of $7.66 billion as of June 30, 2019, is headquartered in Champaign, Illinois and has 44 banking centers serving Illinois, 13 banking centers in the St. Louis, Missouri metropolitan area, five banking centers serving southwest Florida and a banking center in Indianapolis, Indiana. Through the Busey Wealth Management division, the Company provides asset management, investment and fiduciary services to individuals, businesses and foundations. As of June 30, 2019, assets under care were approximately $7.47 billion. Busey Bank owns a retail payment processing subsidiary, FirsTech, Inc., which processes approximately 28 million transactions per year using online bill payment, lockbox processing and walk-in payments at its 4,000 agent locations in 43 states. More information about FirsTech, Inc. can be found at firstechpayments.com.
Busey Bank was named among Forbes' 2019 Best-In-State Banks—one of five in Illinois and 173 from across the country, equivalent to 2.8% of all banks. ...Best-In-State Banks are awarded for exceptional customer experiences as determined by a survey sample of 25,000+ banking customers who rated banks on trust, terms and conditions, branch services, digital services and financial advice.
TheBANK of Edwardsville, a wholly-owned bank subsidiary of the Company with total assets of $1.95 billion as of June 30, 2019, is headquartered in Edwardsville, Illinois and has 19 banking centers. Through TheBANK of Edwardsville Wealth Management division, the Company provides asset management, investment and fiduciary services to individuals, businesses and foundations. As of June 30, 2019, assets under care were approximately $1.50 billion.
For more information about us, visit busey.com and 4thebank.com.