About the Organization

Founded in 1977, ZERO TO THREE works to ensure that babies and toddlers benefit from the early connections that are critical to their well-being and development. Our mission is to ensure that all babies and toddlers have a strong start in life. At ZERO TO THREE we envision a society that has the knowledge and will to support all infants and toddlers in reaching their full potential. Our Core Values Statement: We believe that how we do our work is as important as what we do. To learn more about ZERO TO THREE, please visit our website at www.zerotothree.org.

Summary

You are a trendsetting digital marketer eager to experiment with the latest tools and products to convert web and email traffic into meaningful action. Collaborating closely with the social media and multimedia specialists, the Digital Communications Specialist is responsible for developing and executing web and email campaigns to mobilize audiences of parents, professionals, policymakers, and funders/donors. He or she will also be responsible for creating, editing, proofreading, posting, and maintaining engaging content across multiple websites and microsites. Additionally, he or she will manage the Pardot marketing automation platform and work closely with the marketing, development, professional development, policy and parenting departments to ensure consistency of voice and quality control in email communications.

Essential Duties and Responsibilities

Email Communication:

• Creates and executes dynamic, data-driven, highly segmented email campaigns including drip marketing campaigns, Membership retention/reactivation campaigns, lifecycle emails, and engaging welcome series
• Manages Salesforce CRM and Pardot marketing automation platforms, including creating email templates, segmented marketing lists and sign-up forms
• Documents processes, A/B tests and measurable impact of digital marketing promotions; analyses results
• Develops and maximizes use of editorial calendar, ensuring the organization’s 10+ monthly external newsletters are well-coordinated and timed
• Assists cross-departmental end-users with email troubleshooting and formatting, using HTML and graphic design to ensure quality content that increases open rates, click-through rates and list growth

Web Content:

• Develops an actionable content strategy, process, and timeline for use across multiple channels including, but not limited to web, email and mobile
• Collaborates closely with the social media specialist to develop coordinated campaigns and inform digital advertising strategy
• Responsible for content integrity across the organization’s websites and microsites, including finding and fixing broken links, correcting misspellings and developing plan for adjusting reading level and tone to match audience
• Works creatively and collaboratively with internal clients to proactively create and revitalize new and existing content
• Develops Google Adwords campaigns, including the creation of ads, audience groups, and customized landing pages
• Optimizes websites for SEO/SEM

Internal Communication/Other:

• Cross-trained in technical implementation of social media, blog engagement, and other digital communications roles
• Creates and provides reports on analytics and other digital metrics to departments and other stakeholders
• Trains and assists staff publishing online content in creating a digital-first, engaging experience
• Serves as formatter and editor of internal staff newsletters to staff and board members
• Supports HR with developing and formatting content for the HR Portal, internal email announcements, and professional development campaigns
• Performs other duties as assigned for the purpose of ensuring the efficient and effective functioning of the department.

Skills and Experience

• Three-five years of experience in digital communications, digital marketing, social media management or related role
• Experience managing a robust CRM or marketing automation software such as Salesforce, HubSpot or Marketo
• Proven track record of managing effective and engaging digital marketing campaigns with measurable results
• Proficiency with Google marketing products including AdWords, Analytics and Search Console
• Understanding of and experience with social and digital media (Facebook, Twitter, blogging)
• Creativity and an "out of the box" approach
• Strong project management skills
• Content creation and publications experience (digital, video and/or print)
• Knowledge of HTML and/or CSS
• Spanish fluency a plus
• Exercises independent discretion and judgement
• Can work under deadline pressure while maintaining a high level of accuracy
• Encourages and practices critical and strategic thinking
• Collaboratively and creatively supports the work efforts of colleagues at all levels and in all areas of the organization

Essential Qualities

• Exercises independent discretion and judgement
• Can work under deadline pressure while maintaining a high level of accuracy
• Encourages and practices critical and strategic thinking
• Collaboratively and creatively supports the work efforts of colleagues at all levels and in all areas of the organization

Education

Bachelor’s degree in Journalism, Communications or related field.

Physical Requirements

While performing the responsibilities of the job, the employee is frequently required to use finger dexterity as well as sufficient hand dexterity to use a computer keyboard and be capable of reading a computer screen. Also may need to remain seated for long periods of time, have the ability to perform repetitive motions, grasp objects, including a writing instrument, kneel, communicate verbally and hear well enough to detect nuances and receive detailed information. The employee may be required to walk, push or pull objects, bend, squat, reach, or stand. Vision abilities required by this job include close vision for preparing and analyzing data, transcribing, and expansive reading.

Working Conditions

The work conditions described here is representative of those an employee encounters while performing this job. Depending on work location, the incumbent will typically work indoors in a heated and air-conditioned office, with a mixture of natural, incandescent and fluorescent light with low to moderate noise levels or be subject to working conditions conducive to a home office. When travel is expected the incumbent will be exposed to outside environmental conditions during those times.