Summary: The International Tourism Manager is responsible for tourism outreach, relationship building, sales and marketing efforts in identified international markets targeted to travel trade and direct to consumer. This position will work closely with contracted in-market agencies to direct and engage in activities that increase awareness of Houston as a leisure destination and generate increased overnight visitation and economic impact for hotels, attractions, restaurants, and other tourism related businesses. This position will work collaboratively with members of the Tourism Department and across the organization to ensure programs are aligned with Houston First’s strategic priorities to increase visitors to the city, and position Houston as a premier leisure destination.
Essential Duties and Responsibilities: (individual duties, assignments, and responsibilities required of the position)
Balance strategic planning and managing day-to-day activities for identified priority international markets
Work with Tourism Marketing Manager, Senior Manager of International Public Relations and in-market representation agencies to create and track against annual market plans targeting travel trade and direct to consumer ensuring tracking of overall program success by market
In partnership with Tourism Marketing Manager, review campaign briefs from in-market agencies to ensure programs are on brand, on budget and aligned to strategic priorities, provide guidance as required
Create and maintain strategic relationships with in-market priority partners including airlines, OTAs, tour operators, travel agencies, wholesalers, and potential consumer marketing partners with support of agency representatives where applicable
Collaborate with Tourism Marketing Manager and Senior Manager of International Public Relations on content calendar
Manage international versions of the Marketplace to ensure product descriptions are accurate and compelling, and featured content is relevant to the market and seasonality with technical support from Tourism Project Manager and contracted agency
Serve as connection between product development and international market teams to ensure sharing of market insights and preferences that help shape customization of product by market
Provide support to Around Houston regional tourism cooperative with regards to international market opportunities
Work cooperatively across organizational departments to ensure consistency of messaging and leverage existing resources where appropriate
Support development of travel professional online resources
Work with in-market agencies to provide training to travel agents by approving targeting, plans, and presentation materials and deliver presentations when required
Manage travel trade familiarization visits and interviews with support from the International Tourism Specialist
Package and share program success internally for use in presentations to staff, board and committee members, and stakeholders
Actively participate in market outlook and strategic planning meetings
Coordinate and participate in international trade shows, sales missions, workshops, and seminars as required by management (3 - 6 per year).
Actively participate in annual budget planning and ongoing tracking
Develop and maintain good working relationships with GHCVB members, neighboring CVB’s and the state of Texas tourism office and their representatives.
Develop and maintain knowledge of market and industry trends, best practices and customer expectations, as well as economic trends that could impact the travel industry.
Contribute to a culture of innovation and strategic thinking and extend that to in-market agency representatives with regards to international market planning
Other duties and special projects as assigned by leadership
The position will jointly manage an International Tourism Specialist
This position will jointly manage programs and performance of international representation agencies
Education and/or Experience: (special training, certifications, college degree, etc.)
Bachelor’s Degree is required
Minimum 3 years of experience in Tourism, Hospitality, or Marketing is required
Knowledge, Skills, and Abilities: (technical, communications, interpersonal, etc)
Excellent oral and written skills, both in English and Spanish
Excellent computer skills including full knowledge in Microsoft Suite. CMS experience a plus
Must be able to establish and manage project timelines, activities and expected results.
Must be able to think creatively and adapt to changing program elements and diverse backgrounds.
Must be able to manage multiple, concurrent projects and prioritize effectively.
Outstanding organizational skills, judgment and attention to detail.
Knowledge of Houston, Harris County as well as surrounding 29 counties and cities (i.e. attractions, hotels, restaurants, traffic routes) preferred.
Knowledge of other languages is a plus.
Must have a current passport, valid driver’s license and clear driving record.
Must be a citizen or legal resident of the United States of America.
Must pass a pre-employment drug test
About Houston First
Houston First Corporation is leading the effort to promote Houston as one of the great cities of the world. Our employees operate the city's finest convention, arts and entertainment venues.
A local government corporation formed in 2011, Houston First manages more than 10 city-owned buildings and properties and underground and surface parking for nearly 10,000 vehicles.
Houston First owns the Hilton Americas-Houston hotel. It operates: George R. Brown Convention Center, Avenida Houston, Jones Hall for the Performing Arts (home to the Houston Symphony and Society for the Performing Arts), Wortham Theater Center (home to the Houston Ballet and Houston Grand Opera), Talento Bilingue de Houston, Miller Outdoor Theatre, Houston First Outdoors (which includes Jones Plaza and other smaller venues), Theater District Parking and Toyota Tundra Garage.
Houston First is responsible for the day-to-day maintenance, licensing and operation of these properties as the sites of conventions, trade shows and theatrical performances that enrich the lives of Houstonians.
Outdoor facilities managed by Houston First include: Jones Plaza, Ray C. Fish Plaza, the Bush Monument, and Sesquicentenni...al Park properties next to Wortham Center, as well as Root Square next to Toyota Center.
In 2014 Houston First and the Greater Houston Convention and Visitors Bureau aligned operations to create a unified voice for the city under the brand Visit Houston.
Houston First interacts with several partners that benefit from our passion and resources such as Discovery Green, Bayou Place, Buffalo Bayou Partnership, Downtown Aquarium, and Hobby Center for the Performing Arts.