Appalachian State University is the premier, public undergraduate institution in the state of North Carolina that prepares students to lead purposeful lives as global citizens who understand and engage their responsibilities in creating a sustainable future for all. The Appalachian Experience promotes a spirit of inclusion that brings people together in inspiring ways to acquire and create knowledge, to grow holistically, to act with passion and determination, and to embrace diversity and difference. Located in the Blue Ridge Mountains, Appalachian is one of 17 campuses in the University of North Carolina System. Appalachian enrolls more than 19,000 students, has a low student-to-faculty ratio and offers more than 150 undergraduate and graduate majors.The Office of Admissions is in the division of Enrollment Management. The mission of the Office of Admissions is to recruit, admit, and enroll the most competitive and best-fit undergraduate students to Appalachian State University. The office is committed to meeting new student enrollment goals, strengthening the academic and diversity profile of new students, and maintaining the highest ethical and professional standards. The Associate Director of Transfer and International Recruitment is an essential part of a constructive and collaborative recruitment team that shares the responsibility of meeting the University’s strategic enrollment goals and enrolling students in a manner that echoes Appalachian’s strategic plan.
The Division of Enrollment Management is committed to seeking and sustaining a culturally and ethnically diverse University community that is inclusive of all individuals and groups. Successful candidates will demonstrate leadership and innovation in advancing diversity and dedication to recruiting and serving students with diverse needs, backgrounds, ethnicities, abilities and other distinct characteristics in respectful, sensitive and understanding ways.
This position has responsibilities coordinating efforts to recruit and enroll prospective transfer students in a defined geo-market. The Associate Director does this by:
Serving as a territory manager for Appalachian’s transfer student recruitment efforts.
Planning and executing all recruiting operations necessary to meet recruitment and enrollment goals within an assigned geo-market. Develop a strategic recruitment plan for assigned geo-market.
Traveling to college fairs, college nights, and other programs in this region to recruit prospective transfer students.
Strengthening ties with community college counselors/advisors and other key influences in the recruitment process within the assigned geo-market.
Conducting extensive outreach and relationship/conversation-building activities (via in-person communication, phone, texting, email, written correspondence, and social media) to prospective students, applicants, and admitted and confirmed transfer students.
Assisting students (and parents) in any way possible as they move through the recruitment cycle.
Collecting student information at college fairs and college information nights and submit reports of such activity to the Senior Associate Director following each event. Submit monthly Territory Management Reports to the Senior Associate Director.
Providing admission decision recommendations for selected applicants from assigned territory.
Completing other duties as assigned.
This position is also charged with being responsive to all inquiries from international students and assisting international applicants through to enrollment, including help transitioning from their home countries by:
Advising in the creation of the web, communication plan, email, and social media content for international students at all stages of the recruitment funnel.
Reviews and assesses international student applications with a team of individuals to provide admission decision recommendations for international applicants.
Collaborating with the Director of the new Appalachian English Language Study (AppELS) Institute to assist in the enrollment of applicants to this program.
Collaborating closely with the Office of International Education and Development (OIED) from acceptance to orientation in order to ensure a successful transition to Appalachian, and continuing to collaborate with OIED in utilizing current students in marketing and recruitment efforts.
Serving on the International Recruitment Working Group
Assisting international students in any way possible as they move through the application funnel
Conducting outreach and relationship/conversation-building activities (via in-person communication, phone, presentations, texting, email, written correspondence, and social media) to inquiries, applicants, admitted, and confirmed international students.
Organizational and Principle Work Relationships:
This position will work closely with other departments within the Division of Enrollment Management, University Housing, Academic Advising, and specific faculty members and program coordinators in efforts to recruit prospective students. Additionally, this position works closely with staff in the Office of International Education and Development (OIED), the AppELS Institute and particularly closely with the Office of Transfer Services. The Office of Transfer Services (OTS) and Admissions meet consistently (TRANSmission) to ensure a close collaboration.
bachelor’s degree in student counseling, communications, education, business or public relations, marketing, international relations, global studies, or other related fields from a regionally accredited institution
experience with and ability to operate independently, exercising independent judgment and discretion with little or no guidance, and to be able to make decisions on behalf of the Admissions Office and the university that is appropriate, timely, and defensible
strong cross-cultural competencies with the ability to work with diverse team members and students
ability to collaborate and form relationships with various campus and outside stakeholders
willingness to work select evenings and weekends as necessary
effective, empathetic, and engaging communicator
thorough knowledge of a student-centered/customer service-oriented philosophy
highly motivated to share a love of Appalachian
sense of humor
successful completion of a background investigation prior to employment
a valid driver’s license and be authorized for employment in the United States
master’s degree or equivalent experience
demonstrated success in working with diverse students
experience utilizing a CRM for communication with prospective students
experience using various social media platforms
experience working with students transferring to senior institutions
experience with domestic and/or international transfer credit evaluation
experience with international student recruitment, knowledge of international education systems, and awareness of best practices in international admissions
established connections with professional organizations related to transfer students and/or international students
About Appalachian State University
About Appalachian State University
Nestled in the Blue Ridge Mountains of North Carolina, Appalachian State University offers a challenging academic environment, energetic campus life and breathtaking location. Appalachian combines the best attributes of a small liberal arts college with those of a large research university. Known for its value and affordability, Appalachian enrolls about 17,000 students and offers more than 150 undergraduate and graduate majors. Small classes and close interactions between faculty and students create a strong sense of community, which has become an Appalachian hallmark. Appalachian, located in Boone, N.C., is one of 16 universities in the University of North Carolina system.The Office of Admissions is in the division of Enrollment Management. The mission of the Office of Admissions is to coordinate the recruitment and selection of undergraduate students. It is committed to maintaining and improving the current quality of new students and to sustaining the desired number of new students each year. The office provides information that will help make prospective students and their support groups aware of Appalachian and its offerings.