Ohio University's Digital Content Director in University Communications and Marketing (UCM) is a newly established, key leadership position in the department tasked with defining and leading a comprehensive content marketing strategy reaching across all social platforms, driving traffic to the university website, and effectively telling the OHIO story to various target audiences across the digital landscape.
Reporting to the University's Vice President for University Communications and Marketing, the Digital Content Director will work closely with the Vice President and the Senior Director of Communications Services to vision and develop a robust digital content web platform and develop a content strategy that connects with undergraduate, graduate and non-traditional prospective students. The right candidate will be an energetic and inspiring collaborator capable of bringing together storytelling already happening across the university in a way that lifts all parts of the institution.
The Digital Content Director will lead a team of four that includes the UCM web content manager, a social media specialist, a multimedia content producer, and a social media and analytics coordinator. The Director will also work closely with other writers, designers, and developers in UCM.
Chartered in 1804, Ohio University is Ohio's first institution of higher education and one of America's oldest public universities. It was established by the Northwest Ordinance of 1787 and is anchored by its main campus in Athens, a culture-filled college town. The University delivers innovation, drives regional progress, and supports business incubation in Ohio's rural southeast. The Digital Content Director will be based in Athens with some travel to regional campuses required.
Essential Professional Qualifications:
Demonstrated ability to drive collaboration across the organization, including leading project teams that involve stakeholders from other units and divisions.
Excellent interpersonal skills, cultural responsiveness and ability to work effectively in a diverse, multi-layered organization.
A clear understanding of today's social media platforms, usage trends among our target demographic of prospective undergraduate and graduate students, and new emerging technologies and platforms in the social space.
Ability to effectively plan, organize, direct and edit content for all digital platforms, including both short form and long form content.
Experience with social media posting and listening tools and a demonstrated ability to set goals and report on social media metrics.
Knowledge of content marketing theory and trends, including strategies for integrating web and social, developing content that will drive engagement, and methods of amplification.
Experience managing web content within a CMS and basic understanding of user experience and information architecture best practices.
Basic understanding of web accessibility guidelines and evolving privacy regulations across the web and social landscape.
Clear understanding of how photo and video can and should be used across the digital landscape, including ideas for innovative uses that drive ROI.
A thirst for understanding what's new and next, and a willingness to innovate even when it involves uncertainty.
The ability to be decisive under pressure but also thoughtful and strategic, recognizing how department decisions might affect others across the university.
A bachelor’s degree in communications, journalism, marketing, business or similar field; a minimum of eight (8) years of experience working in communications with a strong focus on the digital landscape; a minimum of three (3) years of progressive management and leadership experience in communications and/or marketing; extensive experience managing social media and/or web content for a large, complex organization; comprehensive understanding of content marketing, including experience planning, developing and editing content within a content marketing strategy; and demonstrated experience managing crisis communications in the digital landscape are required.
A master’s degree in communications, journalism, marketing, business or similar field; five (5) or more years of management experience in communications; experience managing social media for a public university; and experience managing multi-layered content marketing campaigns are preferred.
Planning Unit: Office of the President
Department: University Communications and Marketing
Applicants may contact this person if they have questions about this position: Christina McGuire, email@example.com
Employment Type: Full-Time Regular
Internal Number: 32662
About Ohio University
Ohio University is home to one of the nation’s friendliest and most picturesque campuses. But more importantly, it’s where you can become part of a two-century tradition of excellence and embark upon a rewarding career that will make a real difference. From teaching and research to admissions, facilities maintenance, and residence life, our faculty and staff propel Ohio University’s mission of helping students become their best selves. OHIO offers competitive compensation and outstanding benefits. For a complete list of employment opportunities, please visit www.ohiouniversityjobs.com.Ohio University is an equal access/equal opportunity affirmative action institution. For more information about Ohio University’s policies prohibiting discrimination and harassment, visit www.ohio.edu/equity.