The Social Media Manager will be responsible for implementing digital communication strategies and initiatives that help promote and enhance the reputation of the University. Engage key audiences through use of official University social media accounts including, but not limited to, Facebook, Twitter, LinkedIn and Instagram. Collaborate with colleagues across campus, students, freelancers and others, as appropriate, to generate content and campaigns incorporating text, photography, video and graphics to reach desired audiences and achieve objectives. Serves as a resource on social media for University leaders.
Work closely with the Executive Director for Digital Communications and Chief Communications Officer to coordinate key social media related functions. Plan, compose and execute social media strategies, content, and campaigns to broaden the awareness of UTA to a diverse audience, providing recommendations and leadership on using these tools effectively. Ensure all social media channels are updated and consistently maintained. Develop content and curate daily postings to align messages with the University's strategic mission and priorities. Cover and/or coordinate coverage of University events designated for social media coverage, including evening and weekends as necessary. Supervise the work of other staff, including student workers, in performance of their duties supporting the University's social media strategy and operations. (25%) Serve as a subject matter expert and resource while working with other internal clients, including the Office of the President, the Office of the Provost, Admissions, Student Affairs, Student Success, Athletics, etc. (15%) Collaborate with the various University Advancement departments including Marketing, Media Relations, Editorial, Multi-Media, Web Communications, Alumni Relations, Development and Donor Engagement to write and edit social media-related content and graphics for the main University channels in an accurate, timely and compelling manner to help maximize reach and engagement. Administer boosts and advertising, as approved. (20%) Track online alerts and regularly monitor social media sites and comments. Manage online discussions in a timely manner and craft responses as needed. Collect, compile, analyze, and report social media activity data and trends, making recommendations about social channel performance improvements. Track new social media technologies. (15%) Maintain the University social media archive. Serve, support and protect UTA's reputation by ensuring that positive messaging is maintained within the University community and beyond by establishing consistent practices and messaging. Develop and build organization-wide adoption of social media best practices, including metrics and analysis. Track and coordinate social media activities across the University. Provide counsel for social media practitioners across campus to ensure the proper use of protocols when using social media in an official capacity. (10%) Support the Chief Communications Officer and Executive Director of Communications and Media Relations in crisis communication by ensuring that University messages are distributed through social media channels as directed; monitor social media conversations for feedback; and ensure that supervisors and senior University leaders are made aware of community concerns. (5%) Support other University Communications functions through writing news and features for publication, newsletters, web and other platforms as directed. (5%) Perform other duties as assigned. (5%)
Bachelor's degree required, preferably in journalism, communications, marketing, business or a equivalent experience. The degree requirement may be waived in lieu of a significant level of relevant experience, ability and expertise. A minimum of five years of relevant communications, marketing or public relations experience, supported by a portfolio of social media and media related writing samples, is required. Experience in social media, online marketing or public relations, including industry-standard analytics. Exceptional skills in copywriting, positioning and creativity. Experience or understanding of graphic design in the social media environment, including set direction and planning. Demonstrated ability to be responsive and navigate and implement an approval process in a highly matrixed environment. Knowledgeable and experienced with conducting industry-standard social media analytics. Ability to assess the effectiveness of paid campaigns in achieving marketing goals. Able to problem solve and develop social and digital marketing solutions for a diverse set of clients. KNOWLEDGE, SKILLSANDABILITIES: Superior writing and oral communication skills. Competency in Microsoft Office Suite programs. Strong analytical and networking skills with the ability to translate comparative data into relevant charts and graphs. Multi-media skills such as online publishing, blogging, video, graphic design, online photo presentation, etc.
Bachelor's degree in communications, marketing, business, marketing or related field. Previous experience in higher education. Experienced user of multiple social media sites, blogs, online content. Knowledgeable regarding common tactics for audience segmentation, including areas like geotargeting. Ability to generate, implement, and assess paid social and digital marketing campaigns. Foreign language skills are strongly considered.
Applicants must include in their online resume the following information: 1) Employment history: name of company, period employed (from month/year to month/year), job title, summary of job duties and 2) Education: school name, degree type, and major.
UTA is an Equal Opportunity/Affirmative Action institution. Minorities, women, veterans and persons with disabilities are encouraged to apply. Additionally, the University prohibits discrimination in employment on the basis of sexual orientation. A criminal background check will be conducted on finalists. The UTA is a tobacco free campus.
Open Until Filled: No
Internal Number: 10060
About University of Texas at Arlington
The University of Texas at Arlington sets the standard for educational excellence in the thriving Dallas-Fort Worth metropolitan area and is one of the nation’s fastest-growing public research universities. With an enrollment of 38,000 on-campus students and an additional 15,000 online degree-seeking students, UTA is the second-largest institution in The University of Texas System. The University offers more than 180 bachelor’s, master’s, and doctoral degrees through 10 colleges and schools and is rising in stature through its commitment to transforming the lives of students, pushing the boundaries of knowledge, and serving a growing and diverse community. UTA has developed a strategic plan, “Bold Solutions, Global Impact” (http://www.uta.edu/strategicplan). Taking advantage of our unique location at the center of the fastest growing urban region in the U.S. and adjacency to the Dallas-Fort Worth International Airport, our vision is to be ‘The Model 21st Century Urban Research University’. To support this vision, our strategic plan focuses on four over-arching themes across the University: Health and the Human Condition, Sustainable Urban Communities, Global Environmental Impact, ...Data Driven Discovery and Knowledge Management. The College of Engineering is playing a critical role in the advancement of each of these themes. Our highly ranked academic programs attract the best and brightest scholars from around the world, and our faculty and students consistently receive national and international recognition for their accomplishments. U.S. News & World Report ranks UT Arlington fifth among national universities for undergraduate diversity, we are a designated Hispanic Serving Institution, and the Military Times recently named UTA as the best 4-year College for veterans in the state of Texas. The Chronicle of Higher Education ranks UT Arlington among the 20 fastest-growing public research universities in the United States over the last 10 years. With a population of 7 million, the Dallas-Fort Worth Metroplex is the fourth-largest urban area in the United States. It covers an area larger than the states of Rhode Island and Connecticut combined. The Metroplex is the economic and cultural hub of North Texas and has the 10th-largest gross metropolitan product in the world. Not only is it an exciting place to live and work, the Metroplex offers UT Arlington a host of unparalleled scholarly, research, and economic activity. UTA has been a catalyst for redevelopment and revitalization in the central business district of Arlington, establishing a true college town environment in downtown Arlington. UTA’s 20-acre, mixed-use College Park District provides new special events and student living space, restaurants, and parking as part of its broad-based initiative to generate and support economic activity at the city’s urban center. In addition, the University is expanding its footprint in both Fort Worth and Dallas and has plans to increase its global presence building on active partnerships led by the College of Business and the College of Nursing and Health Innovation in Central and South America, South East Asia and the Middle East. For more information on University of Texas at Arlington, visit: www.uta.edu