Location: Lakewood, NJ Category: Support Staff Posted On: Tue Aug 13 2019 Job Description:
Under the Director of Admissions Communications & Marketing, the admissions communications assistant will create content and communication workflows within the admissions CRM. The position is responsible for developing and reporting digital analytics within the CRM system and for recommending and making changes to communications plans as needed to ensure the successful recruitment of the incoming class. This position will be responsible for maintaining accurate admissions and enrollment-related content on the University website and on multiple third party sites that represent Georgian Court. A key role is the support of all work of the director in relationship to written content and messaging in Slate (CRM) and other printed and digital content.
Creating and implementing admissions marketing communications including the CRM communication strategies, website and all digital platforms, print and electronic materials in close collaboration with the Enrollment Leadership Team.
Copy writing, editing, and developing key message points for a variety of publication purposes, but specifically for CRM communication.
Writing and editing of copy for a variety of University publications including enrollment materials, brochures, posters, and digital communications, ensuring those publications adhere to GCU's brand guidelines and institutional key messages.
Use A/B testing to measure effectiveness and adjust messaging content and schedule. Regularly report on messaging effectiveness.
Use digital and multi-platform marketing to increase active engagement with prospective students.
The minimum qualifications for this position are:
Bachelor's degree from an accredited college of university in journalism, communications, public relations, marketing, English, or a related field.
Must have excellent overall writing skills in a number of different styles/tones
Must have impeccable spelling and grammar
Must have a deep understanding of prospective students and their influencers and what motivates them online
Able to develop and create content for print, digital media (including email and social media)
Able to produce well-researched and accurate content on tight deadlines
Able to communicate with leadership, clients, and potential interview sources
Experience using customer relationship management (CRM) systems and communication technologies to recruit and enroll students.
The preferred but not required qualifications for this position are:
Knowledge of HTML, ping, UTM codes, photography, and SEO a plus
Experience with WordPress
Strong quantitative and data analysis skills and the ability to use data to make decisions.
Preferred knowledge of Slate CRM
Internal Number: 114453
About Georgian Court University
Georgian Court University: History, Culture and Academic ExcellenceGeorgian Court University offers more than 30 undergraduate degrees, 10 graduate Founded and sponsored by the Sisters of Mercy of New Jersey, Georgian Court University is located in residential Lakewood, New Jersey, on a magnificent 156-acre estate formerly belonging to financier George Jay Gould. The campus is conveniently situated 60 miles from New York and Philadelphia and only 10 miles from the beautiful Jersey Shore. Bordering Lake Carasaljo, the site is a National Historic Landmark with magnificent statuary, beautiful architecture and lush gardens, making it a truly breathtaking and inspiring place to learn, study, and live. After a long history as a women's college with coeducational graduate programs and undergraduate evening programs, Georgian Court has become fully coeducational as of Fall 2013. All degree and certificate programs during the day and evening are now open to both women and men. Open to students of all faiths, Georgian Court University provides comprehensive liberal arts education in the Roman Catholic tradition with a special concern for women. The university offers a curriculum that is broa...d enough to be truly liberal, yet specialized enough to provide in-depth preparation for careers or further study.The unique Georgian Court University atmosphere is one of a small college ambiance in a technologically advanced, highly esteemed university setting. Centered around the core values of the Sisters of Mercy, the university offers an extremely safe and nurturing campus environment with individualized attention and guidance.The Georgian Court faculty is committed to teaching and individual mentoring, with an outstanding 92% holding doctorates or terminal degrees in their field. They are dedicated and caring educators and experts in their respective industries, while demonstrating public service and a personal affinity to our core values—respect, integrity, justice, compassion, and service.degrees, and a variety of certificates in a wide range of areas through our three schools: The School of Arts & Sciences, The School of Business, and The School of Education.Benefits of a Georgian Court University education include: small classes, with a student-to-faculty ratio of 15:1; personalized education—faculty members readily available for mentoring ; all classes taught by faculty members, not graduate assistants, and inclusive core values of respect, integrity, justice, compassion, and service.