The University of Southern California (USC), founded in 1880, is located in the heart of downtown Los Angeles and is the largest private employer in the City of Los Angeles. As an employee of USC, the Director of Development will be a part of a world-class research university and a member of the âTrojan Family,â which is comprised of its faculty, students, alumni and staff.
Founded in 1896, the USC Gould School of Law has a distinguished past built on the principles of equity and excellence, and the courage to break new ground. USC first introduced legal education in Southern California.Â Today, the law school continues to make history through its philosophy of innovation and through its people. USC Gould cultivates analytical ability, ethical values, and a spirit of collegiality that prepare students for meaningful careers benefiting society.Â It was one of the first law schools to engage students in clinical programs and remains a leader in experiential education.
The Assistant Director of Communications is responsible for assisting with the promotion of the USC Gould School of Law to key audiences that include prospective students, alumni, donors, legal professionals and internal university colleagues. The Assistant Director is responsible for supporting the development of materials and content for key communication vehicles including an alumni magazine, newsletters, brochures, web, press releases, videos, social media, marketing initiatives and Deanâs remarks/presentations. Activities include writing, editing, and proofreading marketing and communications print materials, as well as creating and posting digital content for the website and social media sites. Provides support with ensuring consistent and appropriate use of brand identity and logos. Reports to the Director of Strategic Communications and works closely with media relations, as well as with faculty and staff, to showcase and promote USC Gould, and the delivery of the Schoolâs communication and messaging strategy.
Print Publications and Collateral Material:
Develops/writes original content and updates/edits existing content for USC Gould print publications, including articles for the USC Law magazine and various newsletters; content for brochures, invitations, marketing initiatives and programs; identifies and interviews appropriate faculty, students, alumni and staff as subjects for communication pieces
Oversees planning, development and production of bi-annual alumni magazine; plans story list and develops publication timeline; identifies and assigns artwork and writing needs; coordinates with vendors throughout the project including designers, printers, photographers and mail house; oversees project management to meet timeline and budget
Writes press releases and stories promoting USC Gould faculty, news and events for website, as well as distribution through University's central media relations group
Advises on appropriate use of logos, emblems and indicia.Â Reviews and provides direction to ensure compliance with the University graphic identity standards;Â
Tracks effectiveness of communication materials; assists with determining metrics and analyzing results
Web/Online/Social Media Communications:
Identifies content, writes, edits and formats online announcements, stories and event coverage for USC Gould website and social media sites (Twitter, Facebook, YouTube, Instagram, LinkedIn, etc.); monitors, maintains and updates content, videos and photos; advises on campaigns and activities to engage key audiences
Assists with navigational enhancements, content organization and other website enhancements; ensures consistency, quality and unified voice across the website
Develops and edits content for other electronic communications (i.e. including e-mail messages and e-mail campaigns); builds and distributes electronic communications
Works closely with IT staff to gather web analytics for assessing social media and web activities
Executive and Internal Communications:
Develops, writes, and edits speeches/remarks, letters, web communications and presentations for the Dean (for internal and external audiences)
Writes internal e-mail announcements to highlight events/achievements involving or of-interest to students, faculty and staff
Provides back-up proofreading and production assistance
Provide or coordinate photography support at law school events and for faculty, staff, students and alumni
Performs other duties as required or assigned
Candidates should have:
Experience working in social media and web; web content writing experience; familiarity with content management systems
Advanced knowledge of Microsoft Office â Word, Excel and PowerPoint
Ability to handle multiple tasks and deadlines simultaneously
Excellent judgment as well as interpersonal, negotiation, organizational skills
Ability to work with individuals at all levels in the organization
High attention to detail
A bachelor's degree in marketing, journalism, communication, English, or related field
Minimum 5 years' professional writing and editing experience, including writing long-format feature stories and newsletter articles, promotional brochure copy, and online content; strong proofreading and editing skills
Experience working in Adobe Creative Cloud applications, video editing and web content management systems
Knowledge of multiple web browser and navigation standards
Social media content and campaign development experience; experience posting on Twitter, Facebook, YouTube, Instagram, Flickr, LinkedIn and other major social media sites; utilize web analytics to assess effectiveness and identify areas of improvement
Experience maintaining graphic identity guidelines; experience with creative development of materials
Experience in project management, maintaining budgets and meeting timelines; experience managing and directing freelancers and vendors
Experience with tracking and evaluation of campaigns and marketing programs
Experience in both external and internal communications
Experience in higher education and working with faculty
ATTENTION:Â Applicants must upload a cover letter and a resume to be considered for this position.
Equity, diversity, inclusion, opportunity and access are of central importance to the Gould School of Law (Gould).Â Gould holds a unique position in society, and within the university, as every aspect of these principles are influenced by and can be protected through legal rules and institutions.Â At Gould, we are proudly committed to maintaining a community in which each person respects the rights of others to live, work, and learn in peace and dignity, to be proud of who and what they are, and to have equal opportunity to realize their full potential as individuals and members of society.
Minimum Education: Bachelor's Degree; Combined experience/education as substitute for minimum educationMinimum Experience: 3 YearsMinimum Field of Expertise: Experience with writing, editing, proofreading, and the preparation of materials for publication.
USC’s Viterbi School of Engineering has been one of the economic engines in Southern California and a vital hub in the California economy. The technical innovations and ideas generated by the Viterbi faculty and research community have resulted in countless innovations, many becoming the foundations for new companies, products and services. The thousands of students graduating each year bring new ideas and vitality to companies in California and beyond. With an annual research budget exceeding $205M each year, more than 46 research centers and institutes, more than 180 faculty members, 7,800 students and over 60,000 impassioned alumni world-wide, the Viterbi School is addressing some of the world’s great challenges.