Content specialists work with university clients and stakeholders (including vice presidents, deans, and faculty members) and in a creative team environment to develop strategic and integrated publicity and marketing campaigns for Indiana University and its campuses, schools, programs, departments, centers, institutes, and initiatives. Campaign content may include website content, print advertisements, billboards, brochures, magazine/e-newsletter articles, audio/video, TV commercials, content for social media channels, and other promotional materials. A major part of the job involves conceptualizing and producing creative content that can be leveraged across a variety of media channels. In addition, content specialists are specifically charged with determining brand voice/tone and editorial style and ensuring that these guidelines are implemented by all staff members involved with developing publicity and marketing materials as part of a campaign and/or client accounts (such as the Kelley School of Business, Maurer School of Law, etc.).
REQUIRED: Bachelor's degree in journalism or communications-related field and three years of experience working in marketing communications.
Proficient in Microsoft Office programs (Word, Excel, PowerPoint) and content management systems. Ability to effectively communicate and exchange information with a wide variety of individuals, excellent interpersonal skills, and a customer service orientation. Ability to interact with a wide variety of individuals within a diverse environment. Organizational and multitasking skills including the ability to manage multiple priorities.
Agency experience. Experience in the role of web writer, writer/editor, copywriter, publications specialist, public relations specialist, communications assistant, or other job where writing and editing are the primary responsibilities. Three years of work in higher education or an organization or agency with a record of marketing/public relations work for clients with multiple audiences and many products.
Working Conditions/Physical Demands:
There are some repetitive physical tasks (i.e. working at a computer) that can result in physical or visual strains. A high level of concentration when creating content under deadline or responding to news emergencies is required, which can be mentally taxing.
Founded in 1820, Indiana University is the state’s public university system, comprised of two core campuses—IU-Bloomington and IUPUI—and six regional campuses located throughout the state. Combined, the total student population is more than 114,000 undergraduate, graduate and professional school students. IU is one of the largest employers in the state, with over 20,000 faculty and staff. Indiana University is an equal employment and affirmative action employer and a provider of ADA services. Diversity and inclusion remains a core commitment to IU’s mission to cultivate an educational environment that supports equal access, participation and representation on all of its campuses and that provides educational and career opportunities for all.