Our client is planning a transformational redevelopment of a regional mall which will change the way guests use the entire project. They are seeking a creative thinker to lead the Center’s marketing team through this new approach. The Marketing and Programming Manager will be responsible for marketing a brand-new product, something unlike any typical mall.
Essential Functions and Responsibilities:
Strategic marketing – Develop and execute an annual marketing plan which utilizes all platform programs, drives the property’s marketing initiatives and positively impacts the center’s core financial objectives.
Conceive, incubate, manage and grow programming for the new planned public spaces. Establish relationships with community and business partners to promote the new public spaces and develop a full schedule of events. Develop programming which stimulates all five senses. Introduce programs which are artful, experiential, memorable, meaningful, tactile and authentic.
Identify all opportunities for sponsor activation, direct implementation of these activations and proof of performance.
Be the brand manager for every touchpoint and communication representing the mall.
The guest is at the center of everything. Build a concierge program to offer services and meaningful experiences for our guests.
The retailer is our customer. Build retailer partnerships and help retailer’s sales blossom.
Introduce surprise and delight to the guest experience. Whether it be art, music or something else and create a sense of discovery to each guest’s visit.
Engage guests with a sense of heart. Offer programming which is meaningful and builds affinity for the shopping center.
Direct sales and revenue generation through media assets and mall programming.
Direct public relations development and communication to enhance the Mall’s image in the community.
Oversee advertising agency management and creative.
Drive tourism marketing, strategy, fulfillment, and activations.
Supervise a talented, motivated marketing staff and help them grow.
Minimum 8 years of marketing experience.
Knowledge of pop culture.
Strong social media skills.
Creative, forward-looking thinker.
Ability to build strong relationships.
Ability to lead a team.
Ability to stay calm under pressure and in a fast-paced environment.
Ability to work during non-office hours, weekends and holidays.
About Poline Associates
Poline Associates is an international executive search firm specializing in the shopping center industry.We serve property owners, developers, retailers and service providers who are seeking remarkable talent and work to align them with candidates who are eager for new growth opportunities. Since 1979, our team has been connecting companies and candidates with a commitment to integrity and client satisfaction—making us the industry’s most trusted leader in recruitment.