Reporting to the Vice President of Public Affairs, the Director will develop and implement communications, messaging and marketing plans to promote TFI’s 4R nutrient stewardship and fertilizer industry sustainability initiatives, which are pillars of TFI’s strategic plan. This role requires a strategic mindset and the ability to collaborate with department and cross departmental teams. The ideal candidate will have a successful track record in communication to agricultural audiences.
4R Nutrient Stewardship:
Lead the development and execution of strategies to promote the 4R Nutrient Stewardship framework to the fertilizer industry including retailers and manufacturers. Develop content for successful campaigns to promote the 4R’s. Identify and tell compelling retailer stories using multiple channels (video, social media, collateral, earned media). Measure results, analyze data, and identify opportunities to adjust and continually improve outreach efforts.
Develop and execute plans to promote the 4R Nutrient Stewardship framework to farmers. Identify and tell compelling farmer stories using multiple channels (video, social media, collateral, earned media). Measure results, analyze data, and identify opportunities to adjust and continually improve farmer-focused outreach efforts.
Develop and manage public relations programs to support TFI’s outreach to NGO’s and other nutrient stewardship influencer groups. Collaborate with the communication staff of The Nature Conservancy (TNC) to meet the strategic goals of the TFI-TNC Memorandum of Understanding.
Develop and execute media relations initiatives to support department goals.
Work with TFI’s Director of Marketing to ensure that the value of TFI’s work in the stewardship and sustainability arena is recognized by the industry.
Work with TFI’s Director of Political Communication to support policy outreach with relevant 4R and industry sustainability materials.
Work with TFI’s Senior Director of Conferences to ensure that TFI’s InfoAg and 4R Summit meetings are leveraged to promote the 4R brand.
Serve as the gatekeeper for the 4R brand with industry members and stakeholders, including working with state and regional 4R Certification program leads to ensure consistent branding.
Manage the production, marketing and distribution of TFI’s 4R publications (print and electronic). Work with 4R team members to evaluate legacy International Plant Nutrition Institute (IPNI) publications for re-branding or distillation. Identify information gaps and propose solutions. Work with TFI’s Director of Information Technology and order fulfillment contractor to ensure smooth operation of the online store.
Participate in 4R team meetings, as well as TFI 4R and Communication Committee meetings and conference calls.
Work with the Vice President of Stewardship and Sustainability to establish clear measures of success.
State of the Industry Sustainability:
Manage the production of TFI’s State of the Fertilizer Industry sustainability report to include writing, editing and managing all aspects of report production.
Develop and execute multi-channel communication plans aimed at promoting report content and raising the fertilizer industry’s reputation as a sustainability leader.
ABOUT THE FERTILIZER INSTITUTE
Experts estimate that there will be more than nine billion people on our planet by 2050. That’s nearly two billion more people that are alive today. People from all walks of life with all kinds of ideas, but who share one common challenge: each will experience hunger, requiring food to survive. Fertilizer has played—and will continue to play—a key role in meeting this eternal challenge. TFI’s members are the global producers, retailers, and suppliers in the fertilizer industry that make feeding a growing world possible, while also improving nutrition security.
TFI’s PUBLIC AFFAIRS EFFORTS
TFI is the voice of the fertilizer industry, representing the interests of the entire supply chain to regulators and the public. The organization plays a vital role in promoting and educating stakeholders on the benefits of environmental stewardship and nutrient science. The association is advancing the fertilizer industry’s sustainability efforts by helping manufacturers and producers meet current food and fiber protection needs without compromising the ability of future generations to further increase crop yields.
As an example of these educational efforts, TFI endorses a best management practice concept known as 4R nutrient stewardship. The 4R philosophy is an innovative and science-based approach that enhances environmental protection, expands production, increases farmer profitability and improves sustainability. The concept is to use the right fertilizer source, at the right rate, at the right time, with the right placement.
TFI’s members have a strong track record of sustainable performance. The industry is twice as safe as its peers in the chemical industry and is documenting increasing efficiency in water use, land conservation, and protection of air quality.
TFI has twice been named a Best Place to Work by the National Association of Manufacturing’s Council of Manufacturing Associations. Total compensation for this position is market-driven and includes direct salary and comprehensive employee benefits. Qualified, interested candidates should forward a cover letter, resume, writing sample and salary requirements to email@example.com. No phone calls, please.
8 or more years’ experience in public relations and/or marketing
Excellent facilitation, listening, oral and written communications skills. Ability to effectively manage multiple priorities and projects simultaneously.
Strategic thinking yet comfortable engaging in the tactical work of daily communications.
Knowledge of both traditional and digital marketing and advertising best practices, and an eagerness to stay abreast of new technologies in this regard.
Exceptional oral and written communication skills to influence internal and external audiences.
Innovative approaches to develop creative communications campaigns, both traditional and digital.
A commitment to teamwork and to advancing the industry with one voice.
Ability to manage multiple external contractors.
Proficiency in evaluating communication campaign trends based on data.
Basic knowledge of design, layout, and publishing principles.