Unit-specific Responsibilities 1) Manage the editorial marketing being created in ARD Communications, supplying and finding content for channels across campus targeting external audiences including alumni, donors, parents, and friends. 2) Coordinate the production of content with in-house and freelance writers, designers, and developers, including the Publications, Copy Editing, and Donor Communications teams, and work with managers of those teams to understand available resources and assign staff as appropriate. 3) Understand the goals of each project and evaluate writersâ™ performance and manage daily project workflow. 4) Work with key stakeholders throughout the University to plan, produce, and distribute content to reach targeted individuals to increase awareness, generate leads, and nurture contacts. 5) Make data-driven decisions informed by Google Analytics and other reporting, leverage search engine optimization to maximize performance, and improve key performance metrics. 6) Collaborate with colleagues in ARD Communications to report on the effectiveness and ROI of all content marketing efforts. 7) Manage relationships with staff to identify strong stories and gather interviews, testimony, and multimedia that enriches our story-telling. 8) Ensure timely completion of projects and provide all levels of support required by creative staff to deliver successful work within the context of branding guidelines. 9) Provide solution-oriented recommendations to manage change and risk. 10) Editorial judgement is essential, as well as experience developing marketing collateral and finding creative solutions to communications challenges. 11) Ensure consistent application of branding guidelines to all communications; stay abreast of current copy writing and content innovations and trends; and advise colleagues and leadership accordingly. 12) Assist with budget and staff planning. 13) Seek opportunities for professional development that will enhance job performance, including building networks within the University and with colleagues at peer institutions.
Unit-preferred Competencies 1) Excellent writing and editing skills 2) Proven ability to build relationships with stakeholders 3) Expertise in current and emerging social networks 4) Basic understanding of video development and promotion 5) Substantive knowledge working within a content management system 6) Exhibit Resilience & Optimize Resources 7) Display Emotional Intelligence 8) Demonstrate University Stewardship & Serve as a Brand Ambassador 9) Foster Partnership & Collaboration 10) Demonstrated skill and knowledge of, or ability to learn quickly, the internal workings of the University as well as the technology tools available to the Office of Alumni Relations and Development, including Griffin (the University's Donor Relationship Management System), Microsoft Windows computer environment, Microsoft Outlook, Word, Excel, PowerPoint and Access. 11) Willingness and ability to travel to campus and/or non-campus locations for University business. 12) Willingness and ability to work evenings and weekends.
Working Conditions Work Setting 1) Standard office environment
Mental Demands 1) Self-motivation and the ability to take initiative. 2) Ability to prioritize multiple projects and independently follow through with detail.
Preferred Qualifications Experience 1) Experience in nonprofit management, development, alumni relations, marketing, public relations, sales or similar professional work experience. 2) Experience leading a project team or managing staff 3) Experience developing and monitoring budgets
Required Documents 1) Resume 2) Cover Letter (optional)
NOTE: When applying, all required documents MUST be uploaded under the Resume/CV section of the application.
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