The Director of Communications Strategy, Recruitment, and Scholarships reports directly to the Associate Dean for Undergraduate Education and is a member of the Associate Dean’s leadership team. The primary focus of the position is to help communicate the college’s excellence in undergraduate education and the value of the liberal arts that makes CLA a destination college for students in Minnesota, the United States, and the world. This individual provides leadership for strategic communications, recruitment, and scholarships within the Office of Undergraduate Education (UGE). They will work closely with the Associate Dean’s Chief of Staff to mutually support the goals of the Associate Dean. The individual will also work as a key partner with CLA’s Office of Institutional Advancement aligning UGE communications with collegiate communication strategies. This position plays a critical role in helping UGE achieve strategic priorities by ensuring high-quality communication for program stakeholders. The individual in this position will provide expertise for strategic communication, strategy for internal and external audiences, and support for programmatic initiatives through print, social media, blogs, newsletters, and other medium for a variety of audiences including current and prospective students and UGE staff. They will effectively coordinate communication plans for UGE.
They will provide oversight to the recruitment efforts of CLA and will work strategically with the Recruitment Coordinator and the Office of Admissions to align UGE recruitment communications with University recruitment strategy. They will also provide vision, leadership, and oversight in the new development and ongoing administration and assessment of all collegiate scholarships, undergraduate research programs, and instructional awards. They will work strategically with the Scholarship Coordinator to create, develop, and assess strategies for using scholarships and research awards for increasing the recruitment, retention, and graduation rates of undergraduate students.
Full information about CLA and CLA’s Office of Undergraduate Education can be found at http://cla.umn.edu and https://z.umn.edu/UGE.
Job Responsibilities UGE Leadership 15% â— Provide strategic communications insight as a member of the UGE leadership team which represents all units in UGE including academic advising & student services; office of student experience; career readiness initiative; career services; curriculum; application development and data analytics; communication, recruitment, scholarships and awards; diversity, inclusion and equity programs and initiatives; individualized degree programs; and learning abroad initiatives. â— Facilitate and promote an environment that supports diversity, equity and inclusion and demonstrates a commitment to the strategic priorities of UGE. â— Develop communications strategies and goals that align UGE priorities established by the Associate Dean of Undergraduate Education, the UGE leadership team, and the college & university. Develops measures of success to benchmark effectiveness. â— Create communication that is consciously attentive to inclusion of diverse internal and external student populations, demonstrating a capacity to understand and commit to advancing diversity, equity and inclusion for the Office of Undergraduate Education. â— Work collaboratively with the Chief of Staff and the Associate Dean of Undergraduate Education to develop and maintain internal communication strategies to provide timely and effective communications through means such as the UGE newsletter, intranet, and UGE Steering Committee. â— Supports UGE Leadership in budget planning and budget management for communications, recruitment, and scholarships. â— Supervise CLA’s Recruitment Coordinator, Scholarship Coordinator and Program Specialist supporting the Dean’s First Year Research and Creative and Scholars Program. Collaborate with the Office of Institutional Advancement to coordinate priorities for the Communications Specialist and Web and Digital Specialist. â— Advocate for diverse staffing, resources, and technology to best support the office's goals.
Strategic Communications (50%) â— Execute long-term vision, planning, implementation and management of communication activities that ensure strategic alignment and consistent messaging within UGE. â— Cooperate with the leadership of the Office of Institutional Advancement to ensure alignment with the Office of Undergraduate Education ensuring undergraduate education is highly visible and well represented when strategizing from pre-enrollment through graduation. This includes marshalling resources and allocating budget. â— Develop strategy from recruitment to commencement of the undergraduate student experience in the College of Liberal Arts. â— Make decisions to direct resources to communications projects with highest priority across all functional units of UGE. â— Support the development of UGE student and staff internal communications strategy that ensures internal audiences groups receive timely, relevant information that keeps them informed and helps them feel engaged and builds pride in the organization. Ensure internal communications, regardless of platform or message, are aligned with other messaging and reflect the larger mission of UGE. â— Develop and maintain a communication plan enhancing the CLA brand and the value of a liberal arts education among stakeholders including prospective, admitted, and current students, families, alumni, and the general public. â— Collaborate with the Office of Institutional Advancement to ensure that the CLA website and other student-facing sites are up-to-date and contain relevant information. â— Support and collaborate with UGE communications staff to manage, coordinate and develop marketing and communication initiatives, such as collecting, writing and/or editing content, email, direct mail, brochure development, newsletters, and the UGE website for both internal and external audiences. â— Ensure communications industry best practices are followed, monitors UGE communications for internal and external response and or legal concerns and initiates changes to procedures. â— Serve as a key liaison to strategic University of Minnesota Offices including The Office of Admissions and Student Financial Aid by building collaborative relationships, and serving on various committees as identified to support the strategic goals of UGE.
Recruitment (20%) â— Oversee the recruitment function for first-year students. Develop a strategy to communicate the college’s excellence in undergraduate education and the value of the liberal arts that makes CLA a destination college for students in Minnesota, the United States, and the world. â— Develop a strategic plan working with the Recruitment Coordinator to present the College of Liberal Arts to prospective students resulting in a stronger pathway of first-choice liberal arts students. â— Collaborate with the Transfer Recruitment Team to develop a communications strategy unique to prospective transfer students.
Scholarships and Awards (15%) â— Oversee the functions of collegiate scholarship administration and awards (including the Dean’s First Year Research and Creative Scholars Program) which distributes 3.2 million annually. Ensure University, federal, and state regulations and audit guidelines for collegiate scholarships are being met. Oversee, monitor, and enforce compliance. â— Assess strategies for using new funding towards scholarships and awards for increasing the recruitment, retention, and graduation rates of undergraduate students. â— Serve as final decision maker in the areas of scholarship appeal and special circumstances. â— Advise, consult and make recommendations to the Dean, Associate Dean, CFO, department chairs and directors on all issues related to liberal arts undergraduate scholarship, research development, instructional awards and opportunities based on financial reporting and data analysis. â— Oversee the convening, staffing and management of the college’s committees for instructional awards.
BA/BS degree in communications, marketing, journalism, Art, or a related field; or non- communication related degree with additional two years of professional communications experience.
Six years of progressive responsibility in communications. Non-communications degreed individuals must have eight years of progressive responsibility in communications.
Demonstrated effectiveness supporting principles of equal opportunity, diversity and inclusion including experience supporting students and staff with varying identities and backgrounds.
Demonstrated ability to work independently and to build strategic and productive relationships with key stakeholders.
Proven record of creative problem solving, planning, strategic goal setting and organizational leadership.
Master’s Degree in a relevant field with three to five years of progressively responsible experience in strategic communication, marketing, psychology, higher education/student affairs, or a field related to strategic communication.
Experience supervising professional communications staff.
Knowledge and experience with educational trends in undergraduate higher education and demonstrated commitment to the liberal arts.
Demonstrated experience communicating to undergraduate students and/or knowledge of communication trends with college aged populations.
Evidence of highly developed and practiced administrative, interpersonal, management and organizational skills working in a complex organization.
Ability to balance many job functions and competing demands in a highly collaborative, team oriented and dynamic environment.
Ability to craft messaging in new and effective ways to address various internal and external audiences.
Consultative-orientation approach to developing communications materials and working collaboratively with colleagues.
Internal Number: 331265
About University of Minnesota, Twin Cities
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