TITLE AND LOCATION Recruiter and Communications Coordinator for Agricultural Education (Ag Ed) and Agricultural Communication and Marketing (ACM) Programs. Job Classification 8463P1, Student Services Professional 1. Twelve-month, 100% time (40 hours / week), Civil Service appointment located in the Division of Applied Economics and Agricultural Education, St. Paul Campus, University of Minnesota.
PROGRAM / UNIT DESCRIPTION Students graduating in Agricultural Education (Ag Ed) and Agricultural Communication and Marketing (ACM) are in demand by employers, very satisfied in their careers, and earn some of the highest average starting salaries among College of Food, Agricultural and Natural Resource Sciences (CFANS) majors (https://www.careerhelp.umn.edu/salarystat). Of special significance is the very strong demand for school-based Ag Ed teachers. There has been sustained growth in the number of Ag Ed teaching positions in Minnesota, however there have not been enough University of Minnesota graduates to meet this demand and fill teaching positions. There is a similar strong demand for our ACM students by a wide range of potential employers, and applicants might not be aware of this relatively new major. CFANS is seeking an energetic professional to lead recruitment and marketing efforts for the Ag Ed and ACM programs. The specific focus will be to recruit students for Ag Ed undergraduate and graduate majors leading to teacher licensure, and recruit students for the ACM undergraduate major.
The ideal candidate has expertise with a range of recruitment and marketing strategies; strong interpersonal and communication skills to build relationships with prospective students and their parents/guardians; and ability to collaborate with faculty, staff, and students in Ag Ed and ACM as well as the Office of Admissions, other CFANS and University units, and the broader stakeholder community.
Recruitment and Public Relations (50%) • Coordinate and conduct recruitment efforts for all options that provide Ag Ed teacher licensure (i.e, undergraduate freshman, transfer students, M.S. graduate students), and undergraduate students in Agricultural Communications and Marketing. • Develop a yearly recruitment plan consisting of events and strategies to meet recruitment targets. • Serve as the main contact for prospective students and their parents/guardians. • Build relationships with prospective students, applicants, and admits by consistent communication using varied efforts (e.g., phone, writing, in-person, social media). • Collaborate with traditional and emerging school (e.g., teachers, guidance counselors, yearbook or newspaper staff, administrators) and community partners to recruit students who have multiple dimensions of diversity. • Conduct off-campus recruitment efforts such as visits to high schools, community colleges and career fairs • Promote University undergraduate scholarship and graduate scholarship/fellowship opportunities with prospective and current students. • Promote and communicate Ag Ed and ACM career opportunities and recruitment activities through a variety of strategies (e.g., social media, articles, press releases, The Enthusiast). • Coordinate recruitment (e.g., brand, scholarships) and admission information found on web pages at the University and community college transfer partners. • Serve as Coordinator of Ag Ed/ACM Ambassadors and Peer Mentors; leverage students’ abilities for recruitment initiatives.
Communications and Event Planning (35%) • Develop, execute, and update a communications strategy for the Agricultural Education, Communication and Marketing Department. • Collect content from AECM faculty and staff including stories, photos, videos, and articles for promoting the division. Create and post engaging content to Facebook, Twitter, and Instagram. Compile and edit content for the newsletter. • Promote and communicate Ag Ed and ACM with a display, booth, or attendance at recruitment and informational events (e.g., Conferences, Fall/Winter Invitational, Minnesota State Fair, National FFA Expo). • Develop, coordinate, and deliver on-campus (e.g., Ag & Food Day; Pre-Education; Change Lives, Teach Ag; InTENse; Sneak Preview) and off-campus (e.g., career and college fairs, high school class presentations, youth events such as FFA or 4-H) informational and recruitment sessions for prospective students and parents. • Supervise student employees hired to contribute to communications efforts.
Collaboration (15%) • Actively communicate and collaborate with Ag Ed/ACM faculty and staff. • Liaise with current and developing student clubs (e.g. AECM Club, ACT, NAMA), and leverage membership and activities for recruitment initiatives. • Serve as a resource for instructors and students in Ag Ed and ACM courses to leverage their assistance to advocate and promote the majors/profession. • Develop effective working relationships with other recruitment, admissions, communications, and student engagement staff within CFANS, Applied Economics, and across departments. Serve on collegiate committees and initiatives.
SALARY AND BENEFITS Salary is competitive and commensurate with the professional experience and qualifications. Fringe benefits include employee health, dental, life/disability insurance, vacation/sick leave, social security, participation in the Minnesota State Retirement System (MSRS), and opportunities for promotion and professional development.
Required Qualifications • Bachelor’s degree in Ag Ed, ACM, or a related field such as food, agriculture, and natural resource sciences; Extension; education including adult education; journalism; communication; marketing; or public relations. • Demonstrated involvement and expertise with a range of experiences such as but not limited to recruitment (e.g., camps, conferences, meetings) and communication (e.g., face-to-face, digital, phone, print, social media, web). • Ability to travel locally and regionally, and work some evenings and weekends.
Preferred Qualifications • Master's or other professional terminal degree in Ag Ed, Ag Communication, or a related field such as food, agriculture, and natural resource sciences); student affairs in higher education; Extension; education including adult education; journalism; communication; marketing; or public relations. • Demonstrated organizational skills and ability to plan and conduct activities and events. • Demonstrated strong interpersonal skills and ability to build positive relationships with students from a variety of backgrounds and with a wide variety of school and community partners. • Exhibit strong communication, creativity, problem-solving, and writing skills. • Demonstrate being self-directed, professional, responsible, and willing to learn. • Familiarity or experience with Ag Ed or ACM, CFANS, and the University of Minnesota. • Experience teaching, facilitating workshops, or leading teams. • Commitment to diversity and success engaging with underserved students or communities. • Demonstrated successes working within a professional team context. • Demonstrated successes working independently and strategically.
Internal Number: 331263
About University of Minnesota, Twin Cities
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