The Marketing Specialist oversees the department work-study students and interns who serve as the brand ambassadors, as well as cultivate key relationships with members of the media and established college partners to share positive stories and/or news about the college. This position is responsible for ensuring the college's website, social media presence, and digital marketing campaigns are visually compelling, engaging, and effective with target audiences. The ideal candidate has proven experience in a wide range of digital communications areas including writing for the web, search engine optimization (SEO), Google Analytics, digital marketing strategy, social media and content marketing.
Essential Job Functions:
1.Assists with the daily operations in the Digital Marketing Intelligence Center, and organize presentations and updating content of the website 2.Assists in the development of an integrated marketing strategy 3.Researches and applies new trends to enhance the user experience and increase engagement on social media and the mobile app 4.Works closely with faculty, staff and students on a daily basis to write and distribute stories about academic/student success and information, approaching deadlines, events, and news on the college's website, social media platforms, newsletters and marketing collateral 5.Works closely with the AIR analysts to create data sets and dashboards for targeted marketing campaigns and to measure results, the return on investment 6.Supervises department work-study students and interns serving as brand ambassadors, and charged with writing stories, engaging students on social media platforms, and carrying out various social media contests on campus 7.Creates digital graphics such as banners, custom images, icons, ads, and photos for daily social media content, the college website, and campaigns 8.Monitors the college's online reputation and conversations across social media platforms and consult with the Executive Director of Public Relations and Marketing Communications as needed to respond in a timely and appropriate manner 9.Attend school events, take photos, and post timely content on social media and the website 10.Cultivate relationships with key community partners such as the media established partners of the college to share college news and success stories 11.Responsible for other reasonable, related duties as assigned
High school diploma or GED and at least 5 years of related work experience, or an equivalent combination of education and experience Experience with PC platform in programs such as Word, Excel, Powerpoint, Access and experience with social media
Hiring Salary is $34,670
How to Apply:
ALL APPLICANTS MUST APPLY ONLINE ONLY
We will not accept application material received via fax, email, mail, or hand delivered.
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More information on the E-Verify program is available at www.dhs.gov/E-Verify.
Lone Star College is an EEO Employer. All positions are subject to a criminal background check. http://www.lonestar.edu/
About Lone Star College
Lone Star College System, the largest institution of higher education in the Houston area, is nationally recognized, globally connected and locally focused. Known for its innovative and visionary thinking, Lone Star College System is the fastest-growing community college in the nation and a major contributor to the local and regional economy. LSCS offers associate degrees and certification in many areas of study at a fraction of the cost of a four-year university like UT. Through its progressive partnerships with many four-year universities, LSCS also offers seamless opportunities to obtain bachelor's and master's degrees at one of its two University Centers. Throughout its 40 year history, Lone Star College has been steadfast in its commitment to student success and credential completion. Currently leading the charge to improve completion rates, LSCS is one of the only colleges in the nation to establish a formal Office of Completion and is the managing partner of Texas Completes, the statewide initiative that brings together five Texas college systems to advance deep student success reform.