Rutgers, The State University of New Jersey, is seeking a Digital Content & Social Media Manager for Rutgers New Brunswick Campus. This position reports to the Director of Digital Strategy and is responsible for production of native and paid digital marketing initiatives (web and social) for Rutgers University–New Brunswick and Rutgers Biomedical and Health Sciences.
Among the key duties of this position are the following:
Supervises social media and web support staff, providing expertise and guidance on how to grow and engage our various audiences through analysis of KPIs.
Utilizes business, problem solving, and data mining skills to develop key strategic quantitative analysis for the digital strategy team. Writes and edits web and social media content.
Works closely with creative production hub to build immersive digital experiences on desktop, mobile and social media platforms.
Creates innovative visual and audio content for digital distribution as assigned.
Works closely with the Director of Digital Strategy on multi-year, website redesign project, serving as backup project manager when needed.
Carries out routine and non-routine tasks with occasional review of work by supervisor.
Minimum Education and Experience:
Bachelor’s degree in English, journalism, communication, marketing, or a related field, or an equivalent combination of education and/or experience that demonstrates knowledge, skill, and understanding of website management and publishing, social media management for a higher education institution or equivalent brand, and digital marketing reporting.
A minimum of five years supervisory experience in a content creation/management role.
Required Knowledge, Skills, and Abilities:
Must have professional writing experience, familiarity with audio/video production, a solid knowledge of the current media/social media landscape, and Drupal CMS training
Experience using the Adobe Suite, analytics programs (Google Analytics, Parse.ly, Adobe Analytics, etc.), and social media publishing and listening platforms (Sprout Social, Hootsuite, CrowdTangle, etc.)
Must be organized and detailed oriented with strong planning and problem-solving skills
Must be able to prioritize and manage multiple projects simultaneously
Able to work effectively under pressure of deadlines
Experience at an institution of higher education is preferred, but not required
Physical Demands and Work Environment:
Some evening and weekend work required.
Occasional intercampus travel required.
Posting Number: 19ST2822
Location: Busch (RU-New Brunswick)
Internal Number: 92270
About Rutgers University
Rutgers, The State University of New Jersey, is a leading national public research university and the state's preeminent, comprehensive public institution of higher education. Rutgers is dedicated to teaching that meets the highest standards of excellence; to conducting research that breaks new ground; and to turning knowledge into solutions for local, national, and global communities. As it was at our founding in 1766, the heart of our mission is preparing students to become productive members of society and good citizens of the world. Rutgers teaches across the full educational spectrum: preschool to precollege; undergraduate to graduate and postdoctoral; and continuing education for professional and personal advancement. Rutgers is New Jersey's land-grant institution and one of the nation's foremost research universities, and as such, we educate, make discoveries, serve as an engine of economic growth, and generate ideas for improving people's lives.