Interested candidates must apply through the U-M Jobs website (umjobs.org/). A cover letter, not to exceed one page, is required and must answer the following questions:
Based on your understanding of LSA Advancement, please explain why you are applying for this position.
Teamwork is critical to our success. Please share how you have ensured others are successful or how you help others to be at their best.
How did you learn of this posting?
Please submit your cover letter and resume as a single electronic document. In addition, if you wish to include sample strategy documents or briefs, please provide them as either a link in your cover letter (be sure to provide the entire URL) or following your resume. Candidates who are not in compliance with these requests will not be considered.
LSA Advancement champions the liberal arts at the University of Michigan College of Literature, Science, and the Arts (LSA) by creating access and opportunities for learning, engagement, and giving that will improve the world. We believe deeply in the transformative power of LSA's research and education, so we work to the highest standards of excellence and with joy, in the conviction that what we do matters to our students, our state, and the world.
Our award-winning marketing team seeks an experienced, motivated, and innovative Brand Strategist. The Brand Strategist will play a key role within our marketing team, advancing the process from intake to the execution of engaging content for brand, website, print, inbound, and outbound marketing projects. The Brand Strategist will be responsible for meeting with clients and distilling project parameters into strategic documents—including marketing plans, business cases, and project/creative briefs. We’re looking for a thinker and a doer who is equal parts intellectually rigorous and creatively curious, someone with an instinct for good storytelling and a penchant for distilling complex ideas, logistics, and parameters into easily understood concepts, directives, and deliverables. In addition to inspiring well-researched, thoughtful creative work, the Brand Strategist will be able to demonstrate to clients the strategic decision-making driving our work. Ideal candidates should be able to supply sample creative/strategic briefs, including related creative work where possible, on request.
What Perks and Benefits Can You Look Forward To?
This is an opportunity to work with one of the preeminent liberal arts colleges in the world, helping set the standard for marketing communications in higher education.
2:1 match on retirement savings
Excellent medical, dental, and vision coverage starting on day one of employment
Generous Paid Time Off (PTO) and paid holidays
A workplace that espouses the values of Positive Organizational Scholarship, placing a premium on the way each staff member contributes to and enhances our culture
Working closely with the director of marketing and creative director, serve as a key resource for the creation and/or coordination of projects and deliverables.
Collaborate well with partner teams to achieve shared objectives, provide strategic insight, and lead continuous improvement efforts in customer service and operations.
Conduct research and analysis around our clients’ audience, industry, and competitors to provide insights and action steps that guide optimization for effectiveness.
Turn data, marketing insights, and client information into a clear, compelling story that reframes client problems and offers new opportunities, points of view, and strategic solutions.
Help create, present, and implement thoughtful and provocative strategies, creative briefs, brand ideas, marketing communication plans and campaigns.
Partner with strategic specialists on our team (social, digital, content, media, and analytics) to create powerful and focused briefs that inform integrated marketing campaigns.
Work across teams to organize, extend, and connect creative ideas with project deliverables that accomplish intended client goals.
Drive results by tracking key operational metrics, identifying process improvement opportunities, and delivering on strategic initiatives.
Propose and advocate for recommendations for creative direction and strategic plans.
Master university and college brand identity to ensure all externally facing materials comply with brand standards.
Develop and maintain strong relationships with university and college partners to create and achieve strategic objectives and facilitate creative collaboration.
Remain current on marketing and creative trends and technology in both higher ed and the private sector.
Collaborate with department leadership and staff to find new ways of inspiring great work and connecting KPIs to business results.
Map objectives, target audience(s), channels, and measurement tactics to ensure our work will meet or exceed quantitative goals.
Contribute to qualitative and quantitative creative testing, ensuring insights are clear and work is optimized without losing its heart.
In close collaboration with the project management team, advance the creative workflow, production and quality of deliverables using a mix of Agile and Waterfall management methodologies.
The most competitive candidates for this position will be passionate about finding new ways to bring ideas to life, and be able to communicate those points of view clearly and persuasively. They will have a drive for research, analysis, and critical thinking, and will be comfortable learning the ins and outs of our clients’ work, their fields of study, and their offerings. They will be equally at ease with conversations about business objectives, positioning, and differentiation. They will understand that stories are the heart of all creative work, and know how to tell a good one. They will not be afraid of having difficult conversations with clients. And they will be empowering and encouraging within a team of strategists, writers, designers, and project managers. They will also need to be willing to support and create a culture that values the philosophy and practice of Positive Organizational Scholarship. In addition, candidates should have:
Minimum of 5 years experience with a combination of strategic planning, creative planning, brand management, and/or related marketing and communications experience.
Bachelor's degree in communications, marketing, or other appropriate field, or an equivalent combination of education and experience.
Marketing background, with creative problem-solving and strong analytical capabilities.
Experience managing a brand, leading a branding initiative, and/or measuring brand health and sentiment.
Expertise in transforming business problems into creative solutions.
Demonstrated ability to think creatively, with a track record of success in developing creative work and marketing communications plans from ideation to execution and production.
Demonstrable including marketing plans, business cases, and project/creative briefs. Should be able to provide samples on request.
Rock solid understanding of the creative process, including experience working directly with creative/design teams.
Strong research acumen and ability to divine insight and ideas from analytics, surveys, focus groups, and intake meetings that help make decisions and recommendations about client business.
Experience with qualitative and quantitative testing of creative work—in both print and digital forms—and evaluating its effectiveness.
Understanding of digital strategy, cross-platform campaign planning, and current tools, trends, and technologies.
Enthusiastic learner for all aspects of team objectives, strategy, and client business.
Strong communicator, thoughtful listener, excellent writer, and effective presenter.
Must demonstrate impeccable attention to detail.
Demonstrated ability to establish and maintain effective client relationships, serving as trusted partner to creatives and clients alike.
Understanding of and interest in current design trends and styles both within higher ed and the broader creative industry.
Demonstrated ability to work well in a collaborative, team-based, positive work environment
Ability to both constructively and empathetically give and receive direction and feedback.
Positive mindset and a focus on finding solutions.
Ability to work on multiple projects simultaneously in a deadline-driven environment.
Experience working within a project management system.
Experience working within a content management system.
7+ years experience with a combination of strategic planning, creative planning, brand management, and/or related marketing and communications experience.
Experience working in a lead marketing or strategy role in a higher education setting.
Post-Graduate/Portfolio School study in marketing, advertising, or brand strategy preferred.
4+ years in and around advertising or other relevant industries.
Experience managing employees, including providing direction, job performance goals, and professional development opportunities.
Experience with Adobe Creative Suite, including InDesign, Illustrator, and Photoshop.
Experience managing large scale projects and tasks, including the management of others, through a project management system. Direct experience with Wrike a plus.
Experience implementing and/or working within a digital asset management system.
Experience working with Adobe Experience Manager.
Working knowledge of higher education marketing, communication, and promotional trends.
Experience working in a multi-layered organization with complex reporting relationships.
Working knowledge of the U-M and/or LSA brand guidelines.
Passion for the University of Michigan and the liberal arts.
Working knowledge of the university’s organizational policies, rules, regulations, procurement and purchasing is desired.
Women, minorities, individuals with disabilities, and veterans are all encouraged to apply.
The College of Literature, Science, and the Arts seeks to recruit and retain a diverse workforce as a reflection of our commitments to serve the diverse people of Michigan, fulfill the College’s Guiding Principles, and sustain the excellence of LSA.
The University of Michigan conducts background checks on all job candidates upon acceptance of a contingent offer and may use a third party administrator to conduct background checks. Background checks are performed in compliance with the Fair Credit Reporting Act.
The mission of the University of Michigan is to serve the people of Michigan and the world through preeminence in creating, communicating, preserving and applying knowledge, art, and academic values, and in developing leaders and citizens who will challenge the present and enrich the future. The University of Michigan is committed to foster learning, creativity and productivity, and to support the vigorous exchange of ideas and information, not only in the classroom but in the workplace by:
Creating a work environment in which people treat each other with respect and dignity, regardless of roles, responsibilities or differences.
Providing support, direction and resources enabling us to accomplish the responsibilities of our jobs and to reach the goals that are set for professional and personal growth.
The University of Michigan is an equal opportunity/affirmative action employer.
Internal Number: 173232
About University of Michigan - Ann Arbor
A great university is made so by its faculty and staff, and Michigan is recognized as one of the best universities to work for in the country. The Michigan culture is known for engaging faculty and staff in all facets of the university to create a workplace that is vibrant and stimulating.For two consecutive years, the Chronicle of Higher Education has placed U-M in its "Great Colleges to Work For" survey. In particular, the university earns high marks for strong relations between faculty and administrators, a collaborative system of governance, strong pay and benefits, and a healthy work/life balance.