Job Requisition Number: 26979. This position is part of a team responsible for the design and implementation of communications for Student Affairs’ initiatives that serve the entire UC Berkeley campus. This team works collaboratively with central campus offices (Public Affairs, University Relations), respective functional owners called “clients” from a variety of departments (Undergraduate Admissions, Financial Aid, Registrar, Dean of Students, Residential and Student Service Programs including house and dining and hospitality), and partner offices (academic units, Administration and Finance) to successfully launch and sustain Student Affairs communications initiatives.
The Writer/Editor 3 supports the Student Affairs Communications team by conceiving, researching, writing, editing, and/or publishing written materials and strategic communications for various departments within Student Affairs. They would work, under limited supervision, on projects as assigned by the team supervisor or client relations expert. The types of writing may include publications (internal and external), articles, press releases, op-eds, proposals, speeches, promotional materials, talking points, FAQs, blogs, web copy, and social media posts, among others.
•Under limited supervision, researches, writes and/or edits material for a variety of marketing communications platforms for internal and external audiences within Student Affairs, consulting with clients as necessary. Produces written material for publications (internal and external), articles, press releases, op-eds, proposals, speeches, promotional materials, talking points, FAQs, blogs, crisis communications, web copy, using subject matter expertise. Specifically, the Writer/Editor 3 will: •Use solid writing skills to ensure there are no grammar or spelling errors •Provide content strategy to support client communications goals. •Serve as managing editor and/or contribute to key Student Affairs publications. This includes consulting with and advising clients regarding their communications needs and setting timelines. •Determines content and sources, conducts research and interviews (with multiple and sometimes conflicting sources), and ensures accuracy, clarity, and effectiveness of writing. •Develop and maintain a year-round editorial calendar, with input from or in consultation with SA Comms leadership or Marketing Communications Manager/Project Manager. •Write and edit materials under tight deadlines •Incorporate edits and input from numerous stakeholders and diplomatically handle feedback and changes •Simplify and condense complex and/or bureaucratic materials into clear and fluid language •Write concisely and briefly to accommodate audience interests and online formats •Leverage principles of marketing for any sales or promotional materials •Understand and apply principles of search engine optimization to text to ensure it is easy to find •Develop and employ a content strategy, using content calendars and other organizing tools •Flexibly adapt writing style to accommodate different media (web, print, social) or different audiences •Research, analyze, monitor and evaluate high-profile and/or revenue-generating marketing efforts for effectiveness, reporting results to appropriate higher levels of administration. Research project assignments, apply professional concepts to plan, schedule, design and coordinate content that meet the needs of the creative brief, plan, or campaign developed for the client. •Conceive, research, write, and edit high-level communications, publications, and/or reports with complex matter that may be broad or highly influential. These may include annual reports, talking points for executives (such as vice chancellors and chancellor), emails to undergraduates, donor communications. Under limited supervision from critical communications manager, supervisor, or director, may also include drafting communications on sensitive subject matters. •In collaboration with team members, consult with and advise clients regarding their communications needs. This may be accomplished directly or through preparing creative briefs, developing and/or co-authoring communications plans, or developing materials/recommendations for Marketing Communications Manager to meet with client. •Develop publications, website content, and site maps to meet communication needs. •Assess submitted manuscripts and recommend materials to be published, including working with authors on developing material for publication. •In partnership with the Student Affairs Communications team (typically Gen Communications Specialist 4 or member of the leadership team) mentor student writers, review their work, and provide feedback. •Independently researches, selects sources and subject matter experts for interview, and ensures accuracy of written pieces. •As an editor, ensure clarity, organization, accuracy, style, and quality of written work. Develop and maintain Student Affairs style guide and client style sheets. Use thorough knowledge of Chicago and AP style guides to ensure materials are edited in a consistent style. Edit written pieces for other team members and clients, as needed, and be able to maintain separate “voices” as needed (for example, two different executives need to have separate voices and styles for writing produced on their behalf).•Thorough knowledge of and demonstrated professional experience with the fundamentals of writing, grammar, syntax, style and punctuation. Thorough knowledge of AP and Chicago style guides. •Demonstrated skills to write clear, lively, engaging and compelling copy in a variety of styles appropriate to target audiences and/or the broader public while ensuring adherence to the Student Affairs messaging. •Experience developing and leveraging a “message house” or other messaging tool. •Experience writing talking points and holding statements. •In-depth research and fact verification skills. •In-depth interpersonal communications skills, including active listening and effective collaboration skills. Ability to effectively give and receive criticism. Ability to incorporate multiple, and at times conflicting, sources of edits and feedback. •Demonstrated analytical and critical thinking skills. •Skill to maintain absolute confidentiality. •Advanced skill in taking initiative to creatively identify and present story ideas to SA Communications leadership, the marketing communications manager (comms specialist 4) and, in partnership with the marketing communications manager, clients; presents directly to clients when serving in managing editor role. •Ability to hold one’s self accountable. Demonstrated ability to be self-directed and self-motivated. •Ability to be forward thinking to keep abreast on the latest communications technology and/or practices. •Time management, multitasking and organizational skills. Strong attention to detail. Problem recognition, avoidance and resolution skills. Advanced skill in meeting deadlines. •Working knowledge of computer applications for publishing and web production.
Education/Training: •Bachelors degree in journalism, English, communications, public relations, or related area or equivalent experience. •Experience as a writer, editor, journalist, reporter, or equivalent experience/training.
The University of California was chartered in 1868 and its flagship campus - envisioned as a "City of Learning" - was established at Berkeley, on San Francisco Bay. Today the world's premier public university and a wellspring of innovation, UC Berkeley occupies a 1,232 acre campus with a sylvan 178-acre central core. From this home its academic community makes key contributions to the economic and social well-being of the Bay Area, California, and the nation.