We are looking for an inspiring and people focused creative lead to join our in-house creative team. Reporting to the EMEA Head of Brand and Sponsorship with operational oversight from the Head of Studio, you will be responsible for the creative execution and delivery of the brand vision through Citi's excellent in-house group.
As the creative lead, you will inspire and mentor our in-house team, which comprises graphic designers, copy, animators, editors and producers.
This is a new role designed to enhance our focus on creative output and drive team performance. It is a fantastic opportunity for someone who is already in a creative lead or creative director position but wants to grow experience within a top global brand.
Experience client-side is beneficial but not essential
Citi is a truly global brand with a top 45 ranking in Interbrands Best Global Brands survey. With client service at its core Citi works for individuals, institutions, companies and countries to enable progress and enhance their financial outcomes.
Resident in Citi's EMEA headquarters in Canary Wharf the in-house brand design and video studio is a full-service creative and production facility. Its aim is to offer internal partners (clients) bespoke on-brand design and communication solutions that compete in the global marketplace.
As an integrated part of the businesses we offer a deep understanding of the company structure, its philosophy and insight into the overarching strategy. We are part of regional Public Affairs, who have an EMEA-wide responsibility for Citi communications including external, internal, brand and community/CSR.
We are looking for an individual who will be central to the continual improvement and development of the group. The role will include working within the over-arching brand guidelines whilst developing creative concepts that continue to engage and inspire our clients and internal partners.
Continually refine and redefine the offering through creative leadership, developing a team that produce high quality creative work that connects with our audience and sets new standards.
Maintain up-to-date knowledge and share developments and trends in design and communications space. Share internal and external best practices and inspire others to be more creative and continually think of new ways to be engaging.
Creative direction and development of concepts across multiple mediums including online, offline and within video.
Work directly with internal partners to evaluate their ideas, develop their brief and maximise the impact of their commissions.
Challenge, motivate and inspire the team to produce work that adheres to the highest standards, delivers business results and earns recognition and credit in the industry.
Provide technical guidance for the team across multiple platforms from video, web, mobile, experiential and social.
Craft and deliver compelling presentations that sell studio ideas and build understanding.
Provide clear and objective critiques of creative work during development that empowers the team to better the creative outcome.
Major factors for measuring success within the role:
Internal partner satisfaction.
Team development, motivation and retention.
A design or related degree from a recognised school and extensive years of experience working within a creative lead role associated with design/communications and/or strategic marketing. Experience offering insight and creative direction to a team of creatives and of crafting and maintaining quality campaign and communications outcomes.
Demonstrable skills in leading creative projects and the ability to deliver effective and measurable results through creative communications.
Solid experience of developing and critiquing video content including advertising, social, long form and documentary style.
A suitable candidate does not need to have worked client-side/in-house and does not even need to have an overly corporate portfolio. What is important is that they are a bright contributor who is keen to help to continue to shape this highly regarded group.
Excellent interpersonal skills and proven experience working at senior levels
Proven mentoring and team-building skills
Demonstrable writing/copy skills
Proven skills with developing video content
Ability to link creative to strategy and objectives
Excellent verbal and written communication
Flexible and responsive manner
Knowledge of financial services/markets
Exceptional candidates who do not meet these criteria may be considered for the role provided they have the necessary skills and experience.
Demonstrates an appreciation of a diverse workforce. Appreciates differences in style or perspective and uses differences to add value to decisions or actions and organisational success.
Citi is an Equal Opportunities Employer
Internal Number: 5901411
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