The Social Media Production Manager is responsible for producing visual and creative content for enterprise social media platforms while remaining fluent in social media tactics, video and multimedia production, and staying current with industry trends. This position partners with multimedia, designers and writers to develop creative assets that can be leveraged on enterprise accounts and across the campus community and provides coverage for events on campus as necessary. They will assist with social media policy implementation as it relates to maintaining brand standards across the campus environment. This role will require occasional evening and weekend work.
A member of the University Marketing team and reporting to the Senior Director of Social Media, they must possess strong written and verbal communication skills, be able to handle multiple projects with changing priorities and work in a collaborative matrix organization. All members of Advancement are part of creating an inclusive culture that inspires an exceptionally diverse and talented team and are measured on their adherence to the following core competencies: leadership, continuous improvement, teamwork and collaboration, and communication/interpersonal effectiveness.
Bachelor’s degree in marketing, communications, multimedia, video production, journalism or related field, or an equivalent combination of education and experience; three years of professional social media or multimedia marketing experience; Proficiency in developing multimedia assets tailored to social media channels; Proven ability to produce for creative, visual storytelling; Strong understanding of content marketing and reputation management.
Experience with audience-centricity, integrated marketing planning; Ability to interpret social media analytics, develop insights and optimize; Working knowledge of social media paid boosting and advertising; Experience with crisis management and communication
Target Salary: $55,000.00 - $65,000.00 Annually
Job Category: Administrative and Professional
Job Appointment (FTE%):
The Ohio State University is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation or identity, national origin, disability status, and protected veteran status.
The Ohio State University is a dynamic community of diverse resources, where opportunity thrives and where individuals transform themselves and the world. Founded in 1870, Ohio State is a world-class public research university and the leading comprehensive teaching and research institution in the state of Ohio. With more than 63,000 students (including 57,000 in Columbus), the Wexner Medical Center, 14 colleges, 80 centers and 175 majors, the university offers its students tremendous breadth and depth of opportunity in the liberal arts, the sciences and the professions.