The Position of Director of Marketing and Communications
Holderness School seeks an accomplished and innovative Director of Marketing and Communications to enhance communications with all constituencies, raise the school’s visibility and advance its brand. Reporting to the Head of School and working collaboratively with the communications team, senior leaders, administrative staff, faculty, the board and external vendors. The Director of Marketing and Communications will lead, plan, direct and implement overall strategies for all marketing and communications in order to raise Holderness School’s visibility, advance its brand, and articulate clear messaging to internal and external communities. This is a highly visible leadership position.
Located near Plymouth, New Hampshire, Holderness School is an independent boarding and day school for grades 9-12 offering a rigorous college preparatory education and curriculum in a vibrant and supportive community. The current student body of 275 is drawn from 22 different states in the United States and 14 foreign countries. Today Holderness has a $60 million endowment, an outstanding faculty, and a program built around educating the whole student. In its history of over 130 years, Holderness School has upheld its core principles, even while embracing the opportunities afforded by change. We invite you to visit the website: www.holderness.org.
Essential Duties and Responsibilities
• Rapidly acclimate to the life of the school; thoroughly know the history, culture, and traditions of the school; determine strategy and key goals for an integrated plan/direction for marketing and outreach that advance the school and drive increased engagement with prospective and current constituencies.
• Collaborate with admissions, advancement, athletics, administrators, and faculty in articulating their purpose and ongoing work, and to ensure that marketing and communication efforts are coordinated, consistent and appropriate.
• Create and ensure brand and messaging quality and consistency and establish guidelines to apply across all departments, activities and events at the school.
• Plan and manage the department budget in order to maximize the effectiveness of all communications. This includes bidding out production of materials when appropriate to outside vendors.
• Craft and manage all messaging in the media and coordinate publicity, public relations and serve as the school’s spokesperson if so designated.
• Plan for and deploy digital activities: website, online campaigns, email marketing, social media and digital content production.
• Manage all aspects of the school’s print and electronic communications, ensuring the continuity of the school’s brand and logo.
• Provide staff leadership to the department including hiring, day-to-day management and motivation of marketing/communications staff ensuring professional development and excellence.
• Evaluate and utilize market data to drive and improve marketing strategy
Holderness School maintains a small, lively marketing and communication team that has a commitment to education and life-long learning.
BS/BA in a field related to marketing and communications.
7-10 years of demonstrated and relevant work experience in marketing and communications, preferably in an educational setting but all backgrounds will be considered.
Knowledge and experience with communications and marketing principles and fluency and analytic experience with digital platforms including social media.
Outstanding and demonstrated writing, editing, and proofreading skills.
Personnel management experience, and ability to manage contractors.
Demonstrated ability to develop and monitor budgets and production schedules.
Proven ability to communicate and work effectively with a variety of members of the community, including teachers, administrators, trustees, parents, alumni, and students.
Proven project management skills, including ability to navigate a project from concept to completion on a timely basis within budget, and respond quickly and effectively in times of high stress.
Demonstrated success in bringing regular, positive media attention to an organization.
Qualified candidates must submit a resume, cover letter indicating interest and a marketing or communications sample by email to:
David Flynn, Search Committee Chair, Holderness School, Plymouth, NH 03264
We prefer electronic attachments rather than paper. Letters of recommendation and/or references are not required at first but will be required after preliminary screening. We will be reviewing résumés until the position is filled. No phone calls please. An onsite interview is required.
Criminal background checks are performed on all new hires.
Holderness School is an equal opportunity employer, and will not discriminate, or tolerate discrimination, against any employee or applicant in any manner prohibited by law
Employer will assist with relocation costs.
Additional Salary Information: Commensurate with experience
About Holderness School
Located amid the lakes and mountains of central New Hampshire since
1879, Holderness School is a traditional co-ed independent secondary
school, serving grades 9-12. Holderness strives to strike a balance in
fostering the resources of the mind, body, and spirit: the mind through a
challenging college preparatory curriculum; the body through outdoor
activities and required interscholastic athletics; and the spirit through
school and community service and affiliation with the Episcopal Church.
Holderness remains by choice a small school where everybody plays an
important role, and where students, faculty, and staff maintain close